Witness the birth of mobile advertising for Pharma and Healthcare
Venue: The Bernards Inn
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from 4Info
- Mobile is a relatively untapped channel for pharma marketers. That is about to change.
- Mobile landscape
- Challenges Pharma faces
- Having your cake and eating it too: Accuracy, Reach & Measurement
- What the future holds
Dan Stein, SVP, Analytics Services & Product Strategy – Crossix
Dan is responsible for driving innovation across the Crossix product suite, including digital programmatic and addressable TV-based solutions. He leads a team dedicated to connecting key consumer and HCP data sets in a HIPAA-compliant way to deliver game-changing insights to clients and partners across the healthcare and media landscapes. Dan has recently presented at notable industry events including Digital Pharma East, DTC National, and the Advertising Research Foundation’s Audience Measurement conference, and has contributed his thought leadership to leading publications such as Ad Age, Medical Marketing & Media (MM&M), PM360, and PharmaVoice.
Prior to joining Crossix, Dan spent 8 years at Digitas and Digitas Health, where he led the Strategy and Analysis group in New York. At Digitas Health, Dan built a team focused on leveraging analytics to help pharma and health-focused clients optimize their marketing plans and partnerships. Dan brings over 16 years of digital, direct, and healthcare marketing experience. Previously, he worked at Scholastic where he developed interactive and direct marketing plans to support teachers and parents. He gained additional healthcare experience at PricewaterhouseCoopers where he designed and built comprehensive health & welfare systems for large companies. Dan graduated from the University of Pennsylvania with a B.A. in Economics.
4INFO enables national brand advertisers to reach precise audiences across mobile devices and desktops, and measure campaign success based on actual in-store sales lift. 4INFO works with industry-leading partners such as Crossix (RX data) to ensure your campaigns are reaching the desired audience. 4INFO’s technology reaches more than 95% of U.S. mobile app users in over 100 million households using a highly accurate method that doesn’t rely on cookies, IP addresses or probabilistic modeling. 4INFO has powered more than 200 independent measurement studies with Return on Ad Spend (ROAS) averaging 257%.