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What You’re Gaining & What You're Losing: Optimising Your Payment Funnel to Drive eCommerce Revenue

25th February 2020, Paris

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Location: Hotel Le Bristol


Digital platforms are constantly evolving to drive conversions and sales, creating a range of shopping and payment flows designed to generate growth. Originally designed to support the merchant’s basic needs, shopper demand, and competition, have led to advanced platforms built to support scale and global expansion, to promote a seamless shopping journey and to accommodate omni-channel flows. But these changes have also introduced new challenges and vulnerabilities for merchants trying to optimize their operations. They make it more difficult to gauge the effectiveness of the eCommerce infrastructure and to demonstrate ROI.

Over dinner, we’ll discuss how the changing eCommerce landscape impacts the way success is measured. We’ll review the obvious, and some harder-to-track metrics. We’ll also share case studies that demonstrate ROI calculations by some of our partners, and show how technology is pivotal not only for scale and speed, but also as an engine to support the new eCommerce omni-channel standard: merchants who can offer an abundance of shopping and payment options for consumers across the world, without having to take on any additional risk.


6:00 – 7:00 pm – Networking drinks reception
7:00 – 7:05 pm – Introduction from Master of Ceremonies
7:05 – 7:20 pm – Keynote speaker by Riskified
7:20 – 7:40 pm – Keynote by guest speaker
7:40 – 9:40 pm – Three-course dinner complemented with table discussion points
9:40 – 10:00 pm – Wrap up and closing remarks from Riskified 

Discussion Topics

  • Global expansion and cross-border sales: are the new revenue streams worth the headache?
  • How to measure (and recoup lost revenue from) false declines, bank declines, fraud filters, geo-blocking & friction
  • The ideal metrics for tracking and measuring ROI from your fraud operations

Keynote Speaker

Dan Melki, Europe Head of Retail, Travel and Commerce verticals at Mastercard Data & Services

Dan has extensive experience in the retail and travel industry, having led multiple long terms collaborations to leverage predictive analytics and payment data to achieve profitable growth and greater returns on their business initiatives through Test & Learn.

Before Mastercard, Mr. Melki was leading the development of Applied Predictive Technologies in Western Europe, a leading big data software company acquired by Mastercard. Prior to that, he worked for more than 10 years in strategy consulting at Bain & Company and Roland Berger, focusing on the customer led growth transformations for Retail, Travel and Telecom clients.

Mr Melki owns a MSc from Ecole Centrale Paris and Politechnic University of Madrid.

About Riskified

Riskified’s AI platform increases approvals and maximizes revenue for eCommerce merchants. Founded in 2013, and with offices in New York and Tel Aviv, Riskified currently has over 300 employees.

Our expert engineers have built a suite of solutions to address the full path to purchase. We review 1 million transactions daily, protecting merchants’ revenues from login, through payment authorization, to checkout and beyond. Some of the world’s largest enterprise merchants rely on our advanced machine-learning models to manage risk, increase revenue, and turn legitimate shoppers into customers.

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