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What is a conversation worth? Harnessing the power of voice and enabling revenue teams in a modern sales environment

20th February 2020, San Francisco

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Venue: EPIC Steak


Sales organizations have become increasingly reliant on predictability models and a data-driven process. At every touchpoint with a lead or customer, a wealth of data is gathered and hopefully input into a CRM, typically by front-line sellers (your Account Executives and Sales Development Reps).

Named the number one CRM adoption challenge by HubSpot, data entry is time-consuming, leaves space for error and takes time away from what many would argue is the focal point of selling: connecting with prospects and having a conversation.

And let’s face it, talk isn’t cheap. A phone call to a lead incurs many costs: from the initial brand marketing, to lead generation and of course the sales team’s tools and precious time. So, how do you optimize the time and energy your reps spend each day? How do you make the most out of every conversation?

The answer could be in CTI and sales enablement: think increased connectivity, the elimination of data entry and the automation of non-revenue generating activities.. How could it support better decision making as a leader? How could activity metrics, call recordings and transparency into your sales team’s daily activities add value? And how can you leverage your current CRM to improve the predictability of your pipeline and the value of your conversations?

Join DialSource and a select group of sales leaders for an interactive evening of peer-to-peer conversation to find out. Discuss how CTI and sales enablement could help your teams turn conversations into revenue, improve efficiency and increase customer engagement.


6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks

Discussion Topics

  • What challenges are you, as leaders, facing within your current sales process? And how is the process holding your sales teams back?
  • How is your CRM system helping to drive revenue? How is it supporting your sales executives to perform and make better data-driven decisions?
  • What is a conversation worth to you? How are you maximizing the value of sales calls?

Keynote Speaker

Tim Harris, VP Marketing at Dialsource

As Vice President of Marketing, Tim Harris is responsible for DialSource’s marketing and communications efforts globally. He drives the company’s corporate positioning, branding & identity, go-to-market strategy, public relations, and partnership efforts. As a champion of DialSource’s brand to employees and the community, he also supports DialSource’s employee communications and corporate social responsibility efforts which fund philanthropic initiatives throughout the Sacramento region.

Prior to joining DialSource in 2018, Harris served as Founder & CEO of Insight Public Relations for seven years. At Insight, Harris lead an agency that served both regional and national brands in developing new business opportunities, attracting talent and aligning internal communications. His experience ranges from executive team consulting through hands-on design and implementation of communication strategies built to unlock growth opportunities and strategically position products, services & individuals while developing memorable brands.

In 2015, Harris was recognized as a 40 Under 40 Award Recipient by the Sacramento Business Journal. He currently supports a number of non-profit organizations throughout Sacramento and is a co-founder of two locally-based nonprofits, The Council for Giving and Assemble Sacramento.

About DialSource

We help customer-facing teams have better conversations and optimize the time and energy they spend on calls with prospects & customers — because, let’s face it, that is where the real work of sales & service gets done. As a leading software-as-a-service (SaaS) technology company DialSource enables enterprise organizations to simplify sales and service workflows while improving inbound and outbound calling capabilities. With a vision to help maximize the potential of businesses through optimizing CRM, DialSource created Denali for Salesforce and Microsoft Dynamics to enable organizations everywhere to drive increases in efficiency and revenue through a single platform. To date, DialSource powers millions of sales & service interactions across some of the world’s leading brands. Learn how we can help your organization at www.DialSource.com.

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San Francisco

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