Event Theme

The journey towards digital engineering

16th March 2020, Orlando

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What if your engineering teams could develop products faster, develop products with higher quality, develop products at lower cost – would you be interested in learning how?

As part of IBM’s IoT Exchange 2020 event, Meet the Boss and IBM Engineering have teamed up to take a deeper dive into how adopting an integrated, end-to-end engineering lifecycle management solution can dramatically improve the development of increasingly software-intensive products. We will explore how data and analytics, AI and the cloud can help harness the potential of a truly connected world.

Our program includes an exclusive VIP dinner on the eve of the event to find common ground with your industry peers, identify where areas of challenge lie, and discuss best practices around leveraging IoT and data analytics tools to transform your product development ; and an exclusive roundtable lunch at the event itself to discuss solutions to some of those challenges and identify pathways to success.

To round off your experience, you will also have access to the full two-day IBM IoT Exchange program that offers further opportunity for you to build on those insights through a series of keynotes, elective sessions, hands-on workshops and innovation labs.


Intelligence as your greatest asset

The journey to transforming your engineering teams increasingly centers on process – modernization of engineering tools, access to real-time development data, leveraging AI to glean new insights. But with three in five executives admitting that they struggle to develop products on time and on budget , getting started – and just as importantly, executing on your efforts – is easier said than done.

So how can adopting an end-to-end engineering lifecycle solution help you manage your development, optimize workflows, and ensure your product lifecycles are competitive. How do you identify the right engineering model for your business, and overcome both technical and cultural resistance to change? And what does the roadmap for systems and software development success look like at your organization? Join us to find out.

Discussion Points

  • Research indicates that 30% of development projects fail at the proof-of-concept phase. What are the implementation challenges at your business, and how are you tackling them?
  • What product development challenges do you need to fix to remain competitive and transform the way your engineering teams and suppliers align their work?
  • What are the tools, technologies and ways of working you need to embrace in order to realize the potential of an increasingly data-driven world?


A path towards better engineering processes

From establishing a credible single source of truth, to integrating dispersed teams across the entire engineering lifecycle, to delivering products to market faster without sacrificing safety or quality: the challenges facing engineering teams have never been more complex. So how do you drive greater visibility, efficiency and productivity into that process? Join this exclusive roundtable lunch to find out.

Discussion Points

  • How can IoT and AI data help businesses better manage the engineering process across every stage of the product lifecycle?
  • How can such tools help you produce sophisticated products at greater speed, lower cost and higher quality?
  • What impact are methodologies such as agile, devops and model-based systems engineering having on your organization?


March 16                  MTB Dinner Event: Unleashing the power of IoT

6:00 – 6:45 pm    – Reception drinks
6:45 – 7:00 pm    – Welcome address
7:00 – 7:30 pm    – Keynote address
7:30 – 9:30 pm    – Dinner and discussion
9:30 – 10:00 pm  – Wrap-up

March 17                   IBM IoT Exchange 2020 Day 1

8:30 – 9:30 am       – Main Stage Keynote
10:00 – 10:45 am   – ENGINEERING Academy Opening Keynote
11:00 – 11:45 am   – ENGINEERING Academy Elective Sessions
12:00 – 2:00 pm     – MTB working lunch
2:00 – 5:00 pm       – ENGINEERING Academy Elective Sessions
5:00 pm                   – Drinks reception and evening entertainment

March 18                 IBM IoT Exchange 2020 Day 2

8:30 – 9:45 am          – Main Stage Keynote
9:45 – 11:00 am        – Exchange Ideas Theater Open
11:00 – 11:45 am      – ENGINEERING Academy Elective Sessions
11:45 am – 1:15 pm – Lunch
1:15 – 4:00 pm          – ENGINEERING Academy Elective Sessions
4:15 – 5:00 pm          – ENGINEERING Academy Closing Keynote
5:00 – 6:30 pm          – Closing drinks reception


Hilton Orlando is located 15 minutes from the Orlando International Airport and within close proximity to Orlando’s main attractions. Enjoy the amenities of a luxury hotel and the convenience of an on-site event.


Kareem Yusuf, Ph.D, General Manager, AI Applications, IBM Cognitive Applications
Amber Armstrong, VP and CMO, AI Applications, IBM Cognitive Applications
Kendra DeKeyrel, Director, Offering Management, IBM TRIRIGA
Rob Morgan, NexGen IT Technical Program Manager, United States Air Force
Marianne Flores, Senior Manager, Real Estate Strategy & Operations, IBM Global Real Estate
Rajesh Reddy, Director of Product, Cisco
Lieutenant Stephanie Enloe
Dr. Larry Kennedy, Founder, CEO of Quality Management Institute

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