Share the journey: how auto brands can get closer to drivers
Location: The Swan at Shakespeare’s Globe
It’s a challenging time for automotive. Global political and economic uncertainty is slowing automotive growth. Drivers are redefining their relationship with auto brands – young, urban people don’t value car ownership as much as older generations, and consumers expect to intereact with auto makers on their terms on any channel. An influx of start-up style challengers are also turning consumers’ heads.
How do you turn them back? We’d argue by being relevant: right experience, right time, right place. By creating and executing a genuinely customer-centric omnichannel approach.
How can automotive brands achieve the omnichannel ideal? By using data to enable always on communications with customers and prospects. By understanding customers to deliver relevant experiences. By better managing the dealer experience for a seamless brand experience. Easier said than done?
Join Meet the Boss, KMMS and a select group of creative and tech leaders from the auto sector at this unique event to explore shifting consumer attitudes and look at new ways to customer understanding and segmentation. We have some challenging insight around data and technology activation to action, and will be discussing real world case studies of global automotive brands using omnichannel to win, service and retain customers.
6:30 – 7:00 pm – Welcome Drinks Reception
7:00 – 7:10 pm – Introduction from Master of Ceremonies
7:10 – 7:30 pm – Keynote Speaker
7:30 – 9:30 pm – Three-course dinner complemented with table discussion points
9:30 – 10:00 pm – Wrap up and closing remarks from KMMS
- The upgrade mentality: how has car ownership changed?
- How best to understand drivers?
- How can automotive brands streamline their marketing efforts and collaborate across the business?
Nathalie McGloin is a female racing driver paralysed from the chest down. Nathalie is the only female tetraplegic in the world to be racing cars. A self-confessed speed freak and adrenaline junkie, she also plays wheelchair rugby (sometimes known as ‘murderball’).
She races a hand-controlled Cayman S in the Porsche Club Championship, competing against able-bodied men.
Nathalie is also an inspirational speaker, who delivers keynotes around the world to share her unique story, encourage disabled people into Motorsports, and help audiences believe that anything is possible.
Aggressive procurement targets. Ambitious marketing goals. These are the twin challenges brands face today. Add in a sprawling supplier network and it’s easy to see what modern marketing is complicated. At KMMS, we have the breadth of services that make us a global all-in partner for your marketing, from effective creative to efficient procurement and delivery.
We’re a super supplier specialising in marketing activation. Our three core services wrap around your brand to deliver your messages to your audiences…
Agency services – harnessing data to make better decisions, strategically and creatively
Creative production – tailor-made production environments to get your marketing done
Multi-channel delivery – global procurement power to roll out omnichannel marketing
With these core services in our arsenal, we’ll deliver efficiency and effectiveness, delighting both procurement and marketing. Fewer suppliers. Stronger relationships. Agency ideas, activated by creative production and delivered by our global procurement footprint.