Event Theme

Search in 2020: is your brand discoverable?

7th April 2020, London

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Venue: St. James’s Hotel and Club

Synopsis

A Meet the Boss Live event in association with Yext

2020 is here, and people are asking more complex questions than ever. With technology and consumer expectations changing so quickly, it can be easy to let your search experience get stuck in the past.

Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your brand can’t provide the right information for their question, who answers at their moment of intent?

Join Meet the Boss and the search experts at Yext to discuss how you can future-proof your brand’s search strategy. Discover how to implement a search-first digital marketing strategy, how new search experiences are changing consumer expectations, and how to map the customer journey across AI-powered discovery services.

Every day, customers are asking questions about your brand. Are your answers ready?

Agenda

6:00 – 6:30 pm – Welcome Reception & Drinks
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up from table champions and closing remarks from host

Discussion Points

  • How do you ensure a consistent brand experience across all digital platforms?
  • What is a knowledge graph, and why does your brand need one?
  • How do you surface your brand in voice search?

Keynote Speaker

Jon Buss, Managing Director, Northern Europe at Yext

Jon Buss serves as the Managing Director for UK & Northern Europe at Yext, a NYSE listed technology company. Yext’s mission is to provide perfect answers everywhere and put businesses in control of their facts online with brand-verified answers in search. Yext delivers authoritative information straight from the source, the business itself, no matter where or how customers are searching.

Before joining Yext, Jon was Managing Director at Criteo, a $2.3B revenue NASDAQ listed marketing technology company. He’s also held international executive leadership roles at Experian, Dun & Bradstreet and Computacentre, as well as having established and operated his own businesses. Jon has extensive knowledge of the digital, data and analytics sector and is an industry commentator across media & technology. Jon sits on the board of SendinBlue, a marketing technology company, and is an advisor and investor in multiple other technology companies.

About Yext

With the rise of voice assistants and AI, consumer search behaviour is changing rapidly. Take back control of your facts online with the Yext Search Experience Cloud and deliver verified answers wherever your customers are searching.

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Location

London

London

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