Venue St James Hotel & Club
Retail is indisputably undergoing a revolution as retailers embark on digital transformations of their entire organisations as a result of changing consumer demands driven by increasingly complex shopping journeys and a myriad of interactions. Consumers are now demanding retailing 24/7, anytime, anyplace, anywhere, using the channel most appropriate to them at a particular moment in time.
Nowhere is the pressure to transform being felt more acutely than with fashion retailers, particularly those that service a core base of younger customers They are being pushed into quickly adapting their models to take into account the ways these individuals are now choosing to interact – which is predominantly via mobile devices. This is certainly cranking up the levels of complexity for many retailers.
The challenge is to deliver the desired customer journey for the younger market while also servicing the rest of the customer base and accommodating their specific demands. Speaking at NRF Jamie Ovenden, director of digital and retail IT at Arcadia, suggested: “We have to be all things to all people. Mobile penetration is 100% for 16-year-old customers who have no desktop usage. We need to work out how to be relevant to a 34-year-old Russian as well as a 16-year-old Chilean.“
In order to focus on the customer journey, retailers need to go back-to-basics and move away from the complexity of recent years. At its heart retail is straightforward and still adheres to the five key tenets: plan, buy, make, move and sell. Technology is merely the enabler for retailers to continue to work towards delivering on these fundamental aspects and in doing so they can give customers the experience they desire, whenever and wherever they want it.
According to Mckinsey, the size of the global apparel business is growing and is expected to generate double-digit growth between now and 2020. So the opportunity now exists for retailers to consume the capabilities of technology in a variety of flexible ways, which is making it possible for them to service customers easier, faster and better than had previously been possible. The successful retailers will be those who overcome the challenges of delivering a connected customer experience.
So join our fashion revolution – starting with an evening of dinner and discussion.
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 7:05 pm – Introduction from Master of Ceremonies & Keynote Speaker
7:05 – 8:15 pm – Three-course dinner complemented with table discussion points
8:15 – 9:30 pm – Wrap up, closing remarks from Avanade & Networking
- Where do the challenges lie in terms of your ability to respond quickly to changing customer demands?
- What challenges are you facing in aligning the different parts of your business to support a seamless customer experience?
- How are you driving process efficiency and streamlining operations to relieve cost pressure?
Nick Lefkonidjates, Business Applications Lead at Avanade
Nick Lefkonidjates leads the Business Applications practice at Avanade UK, helping clients to maximise the value they get from technology-enabled business transformation. Nick has 18 years’ experience working with clients in a variety of industries, including Retail, Professional Services, Financial Services, and FMCG, to improve productivity and efficiency, increase revenues, and reduce costs. Nick’s experience of working in Management Consulting, Systems Integration, and Software Vendor environments has given him a unique perspective on the real-world challenges faced by companies implementing business-critical change, enabling him to help clients deliver sustainable business improvement in a way that is pragmatic and outcome-focused.
Siobhan Gehin, Partner & Managing Director at Kurt Salmon
Siobhán heads Kurt Salmon’s strategy and private equity service offer in the UK and Ireland, leading assignments with global and European firms, involving due diligence, operational improvement and international expansion. From her 20 years’ retail experience, which includes senior management posts at Wal-Mart, Home Retail Group and KFC, she has also developed an in-depth understanding of operating a multi-channel business, strategy, new format development and international expansion.
Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the power of people and the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help fuel transformation and growth for our clients and their customers. Avanade has 30,000 digitally connected people across 24 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com.