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Optimising for eCommerce growth: Fix the revenue leaks in your path to purchase

21st March 2019, London

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Location: Devonshire Club


Keeping up with emerging shopping trends is not easy. Retailers are under increasing pressure to cater to cross-border shoppers and to offer their customer base a constantly evolving set of omnichannel shopping options. Given the competitive eCommerce landscape, executives involved in generating online revenue are finding out just how critical it is to provide consumers with a flawless, seamless experience in order to keep pace.

But the challenges facing retailers as they attempt to boost online revenue are significant. Inaccurate decisions, outdated banking systems and high-friction verification methods cost the industry billions in chargebacks, overhead and lost sales every year. In many cases, retailers aren’t even aware of the full extent of the problem. Fraud losses alone cost retailers up to 3% of their online revenue, and on average 66% of orders declined due to fear of fraud are actually legitimate. Meanwhile, 10% of orders that reach checkout are lost to payment declines.

So how do you best optimise the eCommerce purchase funnel? How do you ensure more customers successfully complete their shopping journey? How do you create a streamlined, frictionless shopping experience across channels and global markets while maintaining reasonable overheads?

Join Meet the Boss and Riskified – together with fellow CEOs, CFOs, CTOs, and Heads of Finance, eCommerce, and Loss Prevention – for an evening of dinner, discussion and discovery to find out. From reducing overhead costs and preventing revenue loss, to increasing efficiency and improving the bottom line, explore how your organisation can optimise its eCommerce growth.


6:30 – 7:00 pm – Welcome Drinks Reception
7:00 – 7:10 pm – Introduction from Master of Ceremonies
7:10 – 7:30 pm – Speakers
7:30 – 9:30 pm – Three-course dinner complemented with table discussion points
9:30 – 10:00 pm – Wrap up and closing remarks from Riskified

Discussion Topics

  • How do leaks in the eCommerce purchase funnel impact both your brand reputation and your bottom line? What steps can be taken to fix them?
  • What are the key considerations for creating a seamless customer journey fit for an omnichannel future?
  • How can retailers successfully expand online and grow global market share while mitigating fraud?



Perrine Masset, Digital Commerce Expert

Perrine is a Digital commerce expert and specialised in deploying large scale international e-commerce programs for leading brands in consumers goods and retail. She leads the digital commerce accelerator proposition at Deloitte that aims at kick-starting organisations in their digital commerce initiatives by building the right process, bringing the right people and deploying the right technology foundations to maximise growth and speed-up in house online retail expertise.


Tom Day, Market Gravity

Tom is Market Gravity’s venturing expert, and has built innovation capabilities in several different industries – including finance, insurance travel and tourism, consumer goods and retail. He’s the project lead on re:store, taking the connected store to the physical world, and has built an extensive ecosystem to support this, as well at the analytics platform to measure customer behaviour in the physical world.


Shalhevet Zohar, Head of Marketing, Riskified

As Head of Marketing, Shalhevet Zohar has been responsible for developing Riskified’s messaging and marketing strategy over the last 5 years. As a former data analyst, Shalhevet is passionate about sharing insights from Riskified’s data to remove barriers to eCommerce and help retailers embrace digital transformation. She holds a Bachelors degree in International Relations from The Hebrew University in Jerusalem.

About Riskified

Riskified is an AI layer that turns “shoppers” into “customers,” by improving conversion at all stages of the path to purchase. The world’s largest brands – from airlines to luxury fashion houses to gift card marketplaces – trust us to increase revenue, manage risk and enhance their customer experience. Riskified uses powerful machine-learning algorithms to recognize legitimate customers and help them complete their purchases. And then we guarantee that income. Merchants can safely approve more orders, expand internationally and fulfill omnichannel flows while providing a frictionless customer experience

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