Event Theme

Optimizing for eCommerce growth: embracing a revenue-positive approach to risk management

3rd October 2019, San Francisco

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Location: The Progress – Workshop Room Upstairs

The Progress
1525 Fillmore St
San Francisco, CA 94115


Keeping up with emerging shopping trends is not easy. Retailers are under increasing pressure to cater to cross-border shoppers, and to offer their customer base a constantly evolving set of omnichannel shopping options. Given the competitive eCommerce landscape, executives involved in generating online revenue are finding out just how critical it is to provide consumers with a flawless, seamless experience in order to keep pace.

But the challenges facing retailers as they attempt to boost online revenue are significant. Inaccurate decisions, outdated banking systems and high-friction verification methods cost the industry billions in chargebacks, overhead and lost sales every year. In many cases, retailers aren’t even aware of the full extent of the problem. Fraud losses alone cost retailers up to 3% of their online revenue. Meanwhile, 10% of revenue that reaches checkout is lost to payment declines and ‘fear of fraud’ results in the loss of up to 30% of potential online sales volume.

So how do you best optimize the eCommerce purchase funnel? How do you ensure more customers successfully complete their shopping journey? How do you create a streamlined, frictionless shopping experience across channels and global markets while maintaining reasonable overheads?

Join Meet the Boss and Riskified – together with fellow CEOs, CFOs, CTOs, and Heads of Finance, eCommerce, and Loss Prevention – for an evening of dinner, discussion and discovery to find out. From reducing overhead costs and preventing revenue loss, to increasing efficiency and improving the bottom line, explore how your organization can optimize for eCommerce growth.


6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks

Discussion Points

  • How do leaks in the eCommerce purchase funnel impact both your brand reputation and your bottom line? What steps can be taken to fix them?
  • What are the key considerations for creating a seamless customer journey fit for an omnichannel future?
  • How can retailers successfully expand online and grow global market share while mitigating fraud?

Keynote Speaker


Raina Smyth, Senior Business Development Team Lead at Riskified

Raina has more than 20 years of investing and operating experience in technology. Her operating roles include enterprise sales and marketing in areas such as eCommerce, fraud prevention, machine learning, and natural language processing. Raina advised institutional investors focusing on technology and telecom sectors for 10 years on Wall Street. This included investment banks, such as Morgan Stanley, where she was a Vice President and equity research analyst, and heading research for an equity hedge fund. She holds an MBA from Columbia Business School.


Keynote Speaker


Ben Noonan, Director of Commerce at DEG

Ben Noonan is the Director of Commerce at DEG, Linked by Isobar, a trusted digital marketing partner to national and global brands.

Ben strives to help brands grow and capitalize on opportunities in the dynamic and constantly evolving commerce landscape, using his expertise to create more robust and fruitful relationships between DEG’s clients and their customers. As the Director of Commerce, Ben leads DEG’s award-winning commerce team in developing customer-centric solutions, while driving new business and executing the vision of the practice.

Throughout his two decades in the industry, Ben has both worked with established brands—including Burton Snowboards, Volcom, and IgnightHEALTH—and as an entrepreneur, founding and serving as CEO of commerce agency Moku Collective. He has also worked with national and global brands while at DEG and Moku, such as Johnson & Johnson, Columbia Sportswear, New Balance, Fender, and PacSun.

Ben earned his bachelor’s degree from California State University, Chico. When not working to grow brands’ commerce businesses, he can be found mountain biking, playing beach volleyball, and spending time with his wife and son.


About Riskified

Riskified’s AI platform increases approvals and maximizes revenue for eCommerce merchants. Founded in 2013, and with offices in New York and Tel Aviv, Riskified currently has over 400 employees.

Our expert engineers have built a suite of solutions to address the full path to purchase. We review 1 million transactions daily, protecting merchants’ revenues from login, through payment authorization, to checkout and beyond. Some of the world’s largest enterprise merchants rely on our advanced machine-learning models to manage risk, increase revenue, and turn legitimate shoppers into customers.

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San Francisco

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