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Optimizing for e-commerce growth: fixing the revenue leaks in your path-to-purchase

9th May 2019, Columbus

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Location: Lindey’s


Keeping up with emerging shopping trends is not easy. Retailers are under increasing pressure to cater to cross-border shoppers, and to offer their customer base a constantly evolving set of omnichannel shopping options. Given the competitive e-commerce landscape, executives involved in generating online revenue are finding out just how critical it is to provide consumers with a flawless, seamless experience in order to keep pace.

But the challenges facing retailers as they attempt to boost online revenue are significant. Inaccurate decisions, outdated banking systems and high-friction verification methods cost the industry billions in chargebacks, overhead and lost sales every year. In many cases, retailers aren’t even aware of the full extent of the problem. Fraud losses alone cost retailers up to 3% of their online revenue. Meanwhile, 10% of revenue that reaches checkout is lost to payment declines and ‘fear of fraud’ results in the loss of up to 30% of potential online sales volume.

So how do you best optimize the e-commerce purchase funnel? How do you ensure more customers successfully complete their shopping journey? How do you create a streamlined, frictionless shopping experience across channels and global markets while maintaining reasonable overheads?

Join Meet the Boss and Riskified – together with fellow CEOs, CFOs, CTOs, and Heads of Finance, eCommerce, and Loss Prevention – for an evening of dinner, discussion and discovery to find out. From reducing overhead costs and preventing revenue loss, to increasing efficiency and improving the bottom line, explore how your organization can optimize for e-commerce growth.


6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from Riskified

Discussion Topics

  • How do leaks in the e-commerce purchase funnel impact both your brand reputation and your bottom line? What steps can be taken to fix them?
  • What are the key considerations for creating a seamless customer journey fit for an omnichannel future?
  • How can retailers successfully expand online and grow global market share while mitigating fraud?

Keynote Speaker


Dajana Gajic-Fisic, Finish Line Head of eCommerce Fraud & Risk at JD Sports


About Riskified

Riskified is an AI layer that turns “shoppers” into “customers,” by improving conversion at all stages of the path to purchase. The world’s largest brands – from airlines to luxury fashion houses to gift card marketplaces – trust us to increase revenue, manage risk and enhance their customer experience. Riskified uses powerful machine-learning algorithms to recognize legitimate customers and help them complete their purchases. And then we guarantee that income. Merchants can safely approve more orders, expand internationally and fulfill omnichannel flows while providing a frictionless customer experience

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