Engagement Labs has cracked the code on driving business through consumer engagement, as revealed in their just-published article in the prestigious MIT Sloan Management Review. Using state-of-the-art analytics, these experts have identified which TotalSocial® metrics matter, and how to drive short-term sales and long-term brand value.
Social media is part of the equation, but only part. Online and offline conversations matter for different reasons. The challenge? Most brands perform well in only one channel or the other. This event is dedicated to answering why, providing guidance on optimizing your marketing strategy, analytics and actionable social intelligence that can mean the difference between sink and swim.
The same TotalSocial® methodology behind the MIT Sloan analytics can be used by Engagement Labs on behalf of your brands providing you with unique insights to grow revenue and improved marketing ROI.
Join Meet the Boss, Engagement Labs and a select group of marketing and consumer insight leaders to explore how you should develop online and offline social influence strategies. With cutting-edge predictive analytics and competitive insights to reveal the social metrics that increase marketing ROI and top line revenue.
6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:30 pm – Keynote Speakers with Q&A: Ed Keller and Bill Pink
7:30 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from Engagement Labs
- Conversations drive 19% of sales, and even more in some categories. As much as 25% of media’s impact comes indirectly through conversations. And there is virtually no correlation between the offline and the online conversation. We’ll explain what this means for your brand.
- How to develop integrated marketing strategies to optimize both your online and offline conversations to optimize business outcomes.
- Learn why most brands perform well in only one channel or the other, and why that’s a challenge that winning brands learn to overcome
Ed Keller, Chief Executive Officer, Engagement Labs
Ed Keller is CEO and a Director of Engagement Labs. As CEO he has spearheaded the company’s development and commercialization of TotalSocial®, a patent-pending technology solution that combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations about their brands. Keller has authored The Influentials, and The Face-to-Face Book (co-authored with Brad Fay), which was named 2013 Best Book in Marketing by the American Marketing Association. Keller was elected to the Word of Mouth Marketing Hall of Fame in 2014. He has also been awarded a Great Mind Award from the Advertising Research Foundation, where he was a long-time Board member. He is on the Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania.
Bill Pink PhD, Head of Brand Guidance Analytics, Kantar NA
Bill Pink leads the Brand Guidance Practice at Kantar North America. He has worked at Kantar Millward Brown since 2002 in a variety of roles covering client consulting, scaling and delivering analytic services, and solutions.
Bill is a frequent speaker at industry forums including but not limited to the Advertising Research Foundation, the Marketing Science Institute, the Market Research Council, the American Marketing Association, and the Shopper Marketing Summit. His work is often published in industry publications. Bill holds a PhD. and an M.A. in Politics from New York University, specializing in methodology, and a B.A. in Political Science and Spanish Language and Literature from Colgate University.
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.