Event Theme

New Ways to Find & Retain New Customers. Is Artificial Intelligence Hype or Help?

14th March 2017, London

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Venue The Swan, Shakespeare’s Globe


Can Artificial Intelligence deliver new ways for you to interact with and discover new customers?

The introduction of Artificial Intelligence (AI) has changed the way that companies communicate, the way they model their business, the way they handle data, and the way they use technology.

This exclusive event will discuss the ways that companies are realizing massive return on investment from their technology systems and transforming the ways in which they identify and communicate with their customers. By applying AI combined with unprecedented levels of automation, we will also explore how companies are now automatically discovering prospective customers, finding the most likely transactors, and achieving higher levels of monetization by doing precisely…nothing.

The discussion will be supported by case studies of Global 2000 companies who are using AI with transformative results to: increase customer acquisition, to manage customer retention, to predict customer churn and to maximise customer value and monetisation.


6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 7:05 pm – Introduction from Master of Ceremonies & Keynote Speaker
7:05 – 8:15 pm – Three-course dinner complemented with table discussion points
8:15 – 9:30 pm – Wrap up, closing remarks from R4 & Networking

Discussion Topics

  • Increase sales effectiveness: Lead scoring & prioritization, and prediction of next best action to reduce time to close
  • Manage retention: Predict churn and proactively manage at-risk customers as well as increase loyalty
  • Maximise customer value: Automate cross and upsell to increase repeat purchases
  • Introduce new propositions: Discover new sales opportunities based on customer potential, need states, etc

Keynote Speaker


Ralf-Dieter, General Manager of R4 Technologies 

Ralf-Dieter serves as General Manager, Europe at R4 Technologies. Prior to this role, he was working with Accenture for more than 20 years, as a Partner being responsible for sales and delivery of Consulting, Technology & Outsourcing Services in the European Telecommunications, Media and Digital Services Industries.

His personal focus areas include:

  • Business value generation from data
  • Digital processes, products & services and related digital transformations
  • Large scale business & Technology transformations
  • IT Strategy & Technology Innovations

Ralf-Dieter is a speaker on international conferences, creator of published industry point of views, sponsor of industry events in Mobile and Technology Innovation areas as well as a frequent jury member in Start Up competitions


R4 Technologies is the first company to make Data Science available as a platform for business users: allowing them to find opportunities hidden in massive amounts of data and action them.

R4 is founded by the founders of priceline.com, a $60Bn company built on data science that transformed eCommerce. R4 now brings those same principles of data-driven business growth to all companies.

The R4 Cloud enriches client-owned data with information from multiple external sources, then automatically identifies and exploits patterns in data, delivering immediate commercial impact

R4 has operations and a dedicated partner network across America, Europe and Latin America.

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