Location: The Dylan Amsterdam
Today’s customer journey starts with a question and is followed by even more specific questions until the point of conversion. Questions are how marketers can determine a potential customer’s intent, which is immensely powerful if the brand is the answer. This session will look at how the customer journey is evolving and how brands can position themselves as the answer to capture intent.
6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks
- How to ensure a consistent brand experience across all digital platforms
- How to ensure a great brand experience on voice search
- How to build a successful reputation management (reviews) program
Jon Buss, Managing Director at Yext
Jon Buss serves as the Managing Director for UK & Northern Europe at Yext, a NYSE listed technology company. Yext’s mission is to provide perfect answers everywhere and put businesses in control of their facts online with brand-verified answers in search. Yext delivers authoritative information straight from the source, the business itself, no matter where or how customers are searching.
Before joining Yext, Jon was Managing Director at Criteo, a $2.3B revenue NASDAQ listed marketing technology company. He’s also held international executive leadership roles at Experian, Dun & Bradstreet and Computacentre, as well as having established and operated his own businesses. Jon has extensive knowledge of the digital, data and analytics sector and is an industry commentator across media & technology. Jon sits on the board of SendinBlue, a marketing technology company, and is an advisor and investor in multiple other technology companies.
There’s a paradigm shift going on in the world of search from chaotic results to verified answers. With the rise of artificial intelligence and digital assistants, people are being trained to search for things differently, asking specific questions and expecting direct answers. But in this era of misinformation, brand reputations are at stake with what consumers find online.
Our founding principle is that the ultimate authority on a business should be the business itself. With Yext, businesses can create and connect all the facts about themselves in an answers-ready knowledge graph which powers their own sites and services and syncs with search engines, maps, apps, voice assistants, chatbots and more.
Businesses around the globe choose Yext to meet their customers at the moment of intent to drive digital discovery, engagement and revenue. With our mission of perfect answers everywhere, we are leading brands into the future of search. Are you answers-ready?