My Way or the Highway: Getting your Head Around the Personalisation Demands of the Millennial Consumer
6.00PM – 6:30PM: Welcome reception & cocktails
6:30PM – 6:40PM: Introduction from Master of Ceremonies & ForgeRock
6:40PM – 7:25PM: Guest speaker: Ken Hughes, Europe’s Leading Consumer, Shopper Behaviouralist
7:25PM – 9:00PM: Three-course meal complimented with table discussion points
9:00PM – 9:30PM: Wrap up & closing remarks by ForgeRock
9:30PM: Coffee & Finish
As Digital transformation continues to disrupt every industry, the consumer demand for personalisation puts pressure on effective identity management systems. Achieving the kind of personalisation that the millennial consumer expects requires a new customer engagement strategy, and the systems to support it
Joining this session will be Ken Hughes, Europe’s Leading Consumer & Shopper Behaviouralist and a global thought leader on the millennial consumer and omni-channel strategy. Ken will deliver a unique pre-dinner keynote, challenging your perspective on millennials, personalisation and how ready your business is for the coming step-change. Voted best speaker at this year’s Global Ecommerce Summit in Barcelona, Ken’s keynote is one not to miss
1. Personalisation moving to Individualisation
2. How to enhance Customer Experience
3. Single View of the Customer
Ken Hughes, Consumer & Shopper Behaviouralist and CEO Glacier Consulting:
As Europe’s leading Consumer and Shopper Behaviouralist, Ken Hughes blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy and how can we make them buy more?
While his boutique consumer insight organisation, Glacier Consulting, began life as a market research agency, he soon identified his key area of interest was people, not markets. How humans express their desires and expectations through how and what we buy has become his sole focus, resulting in his agency advising a global client base of some of the world’s biggest brands – Unilever, 3M, IKEA, Coca-Cola, AXA and Heineken to name a few.
Ken is acknowledged as one of the most respected thought leaders on Omnichannel & Digital Strategy alongside Retail Futurology, Shopper Marketing and Shopper Centricity. He is a part-time professor in consumer behaviour, a TED speaker and a strategic advisor to many organisations on the future of consumerism, personalisation and digital shopper trends.
Voted best speaker at most conferences he has the honour of being invited to attend, it is for his international career as a keynote speaker he is most famous. His keynote speeches deliver thought disrupting and inspiring content in a captivating and highly energetic manner, all served with a generous helping of Irish wit.