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Day 2: Expect Moore

7th June 2017, London

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Location – Blue Fin


Learn to win in an age of disruption.

Everyone wants to win. But as the pace of change picks up, companies are finding it harder than ever to launch new product lines successfully and keep existing ones running at a profit. Disruption is happening to every industry and every company. You need a strategy.

Which is where Expect Moore comes in.

This unique and inspiring program connects you with some of the industry’s best minds – including thought leader and highly acclaimed author Geoffrey A. Moore, as well as a host of industry experts from Dell EMC – in a one-day format designed to enable you, your teams and your organisation to compete in an age of disruption.

Attendees will spend the day learning from – and strategising with – some of the brightest minds in business across a series of workshop sessions. These will include:

Zone to Win Workshop, with Geoffrey Moore

Attendees will join acclaimed management thinker Geoffrey Moore for a challenging session focused on how to organise to compete in an age of disruption, based on the principles developed in his latest book Zone to Win. In this session, Moore will help attendees brainstorm strategies appropriate to their zone, in order to win.

Transformation Zone Workshop

This workshop, hosted by a Dell EMC thought leader, will centre on funding your digital transformation. How do you build the business case for change, and release technical debt to fund new digital business models?

Performance Zone Workshop

This session, led by a Dell EMC expert, will look at how to identify strategic business initiatives for big data analytics, wearables and IOT.

Incubation Zone  Workshop

A blue-sky thinking workshop, again led by Dell EMC, on how you need to set up in order to be able to develop the next billion-dollar idea using lean, agile and webscale techniques.

Productivity Zone Workshop:

A session with an expert from Dell EMC on how to increase productivity by enabling real-time, anywhere collaboration and leveraging the opportunities presented by the digital workplace.

It promises to be a day of innovative thinking and creative problem-solving with one goal in mind: to ensure your organisation survives and thrives in a digital age.

Due to the highly personalised nature of the sessions, numbers are limited. Therefore, to secure a place on the 7th June 2017 for you and your team, please register your interest.

Sample Agenda

7.30am – 8.00am: Registration and Networking Breakfast
8.00am – 8.10am:  Welcome and Introduction to all attendees by Kevin Roche, President, Dell EMC Consulting Service
8.10am – 8.45am: Welcome from Geoffrey Moore and an introduction to his Zone to Win framework
8.45am – 10.20am:  Zone to Win Workshop – with Geoffrey Moore
10.35am – 12.00pm: Transformation Workshop – Funding your Digital Transformation
12.00pm – 12.45pm: Networking Lunch
12.45pm – 2.10pm: Performance Workshop – Identifying strategic business initiatives for big data and IOT
2.25pm – 3.50pm: Incubation Workshop – Agile, Webscale & Lean thinking
4.05pm – 5.30pm: Productivity Workshop – Enabling real-time collaboration
5.30pm: Networking drinks

A contemporary space to aid creative thinking

Located in the award-winning Blue Fin building on the South Bank in London, you’ll be able to take in the stunning views of St Paul’s, Tate Modern, The Shard, the Houses of Parliament and Docklands, providing an inspiring backdrop for creative thinking, collaboration and knowledge sharing.


Who is Geoffrey Moore?

Geoffrey Moore is a visionary, thought leader, author of the infamous playbook Crossing the Chasm and one of the world’s most respected thinkers when it comes to identifying new market opportunities.

His latest book, Zone to Win, explores different strategies for success in our rapidly shifting world. And now he’s sharing his ideas on how to win – and more importantly, what they mean for your business – with an exclusive London audience.

Praise for Geoffrey Moore

“For any company, regardless of size or industry, Zone to Win is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.”

―Marc Benioff, CEO, Salesforce

“Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment. Zone to Win is a valuable playbook for prioritizing and allocating resources with the aim of exceptionally high growth.”

―Satya Nadella, CEO, Microsoft

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