Venue: New York
As competition for top talent intensifies, a company’s reputation matters more than ever. In fact, with recent research suggesting that 86% of workers would refuse to apply for – or even continue to work for – a company that has a bad reputation with former employees or the general public, managing your employer brand has never been more critical.
Yet while most companies spend significant time and money creating a compelling brand story for products and services, far fewer devote resources towards cultivating a powerful employer brand to ensure they attract and retain top talent. And this is a mistake: employer branding is critical to your bottom-line. Studies indicate a good employer brand can reduce turnover rates by 28%, and cut your costs-per-hire by half. Additionally, candidates who apply for roles are 50% more qualified when the company has a good employer brand.
So how do you create an employer brand that reflects your leadership, culture and values, and that becomes a competitive differentiator in the war for talent? What is the role of the employer brand in the jobseeker journey? And how do you deliver on employer brand expectations? Join Meet the Boss and Indeed for an evening of dinner, discussion and discovery to find out.
6:00 – 6:45 pm – Welcome Drinks Reception
6:45 – 6:55 pm – Introduction from Master of Ceremonies
6:55 – 7:30 pm – Keynote Speakers
7:30 – 9:30 pm – Three-course dinner complemented with table discussion points
9:30 – 10:00 pm – Wrap up and closing remarks
- How much visibility do you have into the development of your company’s employer brand?
- What are the biggest challenges you face around employer brand?
- When necessary, how do you go about changing perceptions of your brand story?
- What tools or information help you reach your goals specific to employer brand? How so? What are the gaps?
Eric Welsh, Area Director, Digital Marketing | Attraction Innovation (DIG) at BAYADA Home Health Care
Eric Welsh, Head of Digital Strategy and Marketing, focuses on innovation and employer brand impact while he oversees BAYADA Home Health Care’s attraction strategies. After spending nearly a decade working in home health care driving multimillion dollar returns, Eric knows what truly drives conversions, impacts social media, and what builds a brand—and it’s not chasing the next emerging technology. It’s how well you connect with the hearts of those in need of care and personalize relentlessly to provide the best experience possible.
Recently, Mr. Welsh was awarded 2019 “Who’s Who in Health Care” from South Jersey Business Magazine for his unique impact on health care. He is frequently asked to speak through-out the country on topics related to health care recruiting, brand management, employer branding and digital innovation. He will be a feature speaker at the Pennsylvania Marketing Summit in October, the topic will focus on reputation management and nurturing brand loyalty. He resides in Old City, Philadelphia.
At Indeed, our mission is to help people get jobs. We have more than 7,400 global employees passionately pursuing this purpose and improving the recruitment journey through real stories and data. We foster a collaborative workplace that strives to create the best experience for job seekers.