Marketing + technology: facing the culture clash, embracing change, driving a more profitable customer experience
Today’s customers want and expect four things from any purchase or other interaction with a business: the experience must be personal, consistent, convenient, frictionless. And that experience can no longer be left to chance – for many companies, customers still aren’t first, and the bottom line is suffering: almost 60% of organisations say they’re losing revenue due to inefficient technology and lack of collaboration between marketing and IT.
That partnership is vital. Successful marketing campaigns rely on technology, personalisation requires data (and actionable insights from that data), and the customer journey is everyone’s responsibility.
Everyone understands that better integration, coordination and collaboration on these issues will optimise your customer experience, leading to more opportunities, more revenues and increased cost savings. The question is how?
With most CIOs and CMOs looking inwardly, and old approaches no longer resonating, what is it going to take to turn this on its head? How do all elements of this mutually-beneficial partnership become clear, measurable revenue generators? How do you come together over marketing technology and stop leaving money on the table?
Join Meet the Boss, Avanade, Sitecore and a select group of senior IT and marketing peers for this unique evening. We’ll be hearing and learning from organisations that are taking huge leaps toward improving their customer experience, and sharing exclusive results from a recent global research study that, given the potential penalty for getting digital customer experiences wrong, revealed some surprising insights.
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:45 pm – Introduction from Master of Ceremonies
6:45 – 7:15 pm – Keynote Speaker: Anthony Wickham
7:15 – 9:15 pm – Three-course dinner complemented with table discussion points
9:15 – 10:00 pm – Wrap up and closing remarks from Avanade and Sitecore
- With most CIOs and CMOs looking inwardly and old approaches no longer resonating, what’s it going to take for them to turn this on it’s head and become revenue generators?
- Customer experience can no longer be left to chance and it is now mission critical. So why are CMOs and CIOs not making the change?
- Approximately 60 percent of companies believe they leave additional revenue and sales opportunities on the table as a result of digital marketing technology not working properly or a lack of collaboration between marketing and IT – discuss?
Anthony Wickham, Digital Executive, Avanade
As an Avanade Digital Executive, Anthony Wickham drives the growth of digital enablement to help enterprises deliver exceptional customer experiences that yield momentous business results. Anthony is an internationally experienced business leader with a strong track record of growing profitable global accounts and building successful partnerships for some of the world’s best-known brands including Nike, Disney, Ford and Apple/Beats by Dre. Prior to joining Avanade in 2017, Anthony held senior leadership roles at several global digital agencies including R/GA, Ogilvy and Mather and Omnicom and oversaw the management of award-winning marketing campaigns.
Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the power of people and the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help fuel transformation and growth for our clients and their customers. Avanade has 30,000 digitally connected people across 23 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com.
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalised content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands—including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal—have trusted Sitecore to deliver the personalised interactions that delight audiences, build loyalty, and drive revenue.