Marketing to Millennials within Healthcare
Location: Bank and Bourbon
Millennials are aging into healthcare companies’ target markets or are the main caregiver of someone in the audience, meaning it’s time for pharma to focus on them. A recent survey, by MMM on pharma marketers found that brands and their agencies are not well equipped to handle this demographic. Both groups consider themselves to be at the beginner to moderate stage of the millennial-marketing maturity curve.
Moosylvania, an integrated creative agency, and Joyce Griggs have partnered together to combine Moosylvania’s expertise in millennial marketing with Joyce’s pharmaceutical marketing expertise.
Moosylvania has conducted six years of primary qualitative and quantitative research with millennials focusing on:
● Brand expectations and connections
● Participation vs. mass marketing
● Social movements and communities
We’d like to invite you to join us in an information session and dinner to learn more about the impact of millennial marketing for healthcare.
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker: Jillian Flores, Director of Brand Planning, Moosylvania
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from Moosylvania
Jillian Flores, Director of Brand Planning, Moosylvania
Jillian Flores is the Director of Planning at St. Louis, MO agency, Moosylvania. For a decade Jillian has worked to bring to life the connection between consumers across a variety of brands and categories, including healthcare, CPG and retail. She focuses on uncovering how brands can better participate in the lives of their audiences. For the past five years she has led Moosylvnia’s research initiatives, including both the millennial consumer surveys and top 100 brands, utilizing the research to formulate key insights within The Participation Game and most recently co-authoring the book Join The Brand.
Joyce Griggs is a strategic pharmaceutical marketing consultant with over 20 years of industry experience in promotional advertising, scientific and medical promotion, market conditioning, digital strategy and content strategy.
Joyce’s experience spans launches of blockbuster brands, new indications, line extensions and the revitalization of mature brands in US and global markets. Joyce adeptly creates brand solutions across all target groups: consumers, patients, caregivers, healthcare providers including deep pharmacy experience. She has a track record of shaping and formulating multichannel communication plans and innovative digital solutions to build business.
Moosylvania is an integrated brand-building agency located in St. Louis, Mo, that creates believers, not just buyers. For the past six years Moosylvania has conducted primary qualitative and quantitative research focused on understanding how and why consumers adopt brands. Moosylvania will be releasing a second book, Join The Brand, through IdeaPress Fall 2018. The current book, The Participation Game, is distributed on Amazon, Barnes & Noble, independent book stores and Hudson News.