Leaving a Legacy: Building better platforms to support omnichannel innovation
Venue: Breidenbacher Hof Hotel
In retail, the focus has shifted from traditional merchandise management via e-commerce to digital customer management. Customers can call up product information in 10 to 20 different ways. Their access points are quite literally mobile and no longer tied to store opening hours. Omnichannel consumers use all channels and tend to spend more. They have greater brand allegiance but demand more of the brand and expect consistency across channels. They want retailers to give them preferential treatment and engage with them on a personal level. The age of the seller has become the age of the buyer.
Retailers need flexible technologies and solutions: traditional ERP processes have to be harmonized with web shop and customer-facing digital processes enabling real-time interaction. A prerequisite for successful digital experiences is ideally a scalable platform on which you can rapidly create and manage emotionally engaging and persuasive content. Vast amounts of high-quality information have to be available in the marketing nerve center – in next to no time and incredibly efficiently: “reading minds” and providing individuals with the right information – e.g. push messages – at precisely the time they’re most receptive to it.
Omnichannel processes very quickly become very complex. They must be brought into an effective commercial equilibrium, taking cost and operating criteria into account. KPS can master this complexity and deliver one-stop, end-to-end concepts for omnichannel transformation assisting retailers from the very outset and sharing responsibility not only for developing strategic guidelines but also for translating the omnichannel concept into practice and ensuring the right supporting software solutions are reliably implemented.
KPS shares responsibility with you from start to finish. At the end of the day, solutions developed at an early stage have to be feasible in practice within the shortest time possible. This includes successful integration of mobile devices, social media and Big Data, as well as digital marketing and management of customers’ experiences at every stage of the customer journey. Ensuring this is the task of the KPS All Stars, supported by the KPS Rapid Transformation methodology, a proven tool that has been successfully deployed in many projects.
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from KPS
- Complexity of existing systems: can we keep adding on or do we build a new platform?
- Processes and technology: Completely omnichannel-capable within 2 years?
- Synchronizing all product and customer movements in real-time – what does it take?
Michael Mirz, Vice President, KPS
Michael Mirz is a Vice President at KPS. After completing his business degree at Boston University he first started his career in the Automotive Industry with focus on strategic procurement and global sourcing. He then held various management positions with luxury clothing companies where he led large scale supply chain project initiatives. Michael has 17 years of experience in Retail, Automotive, Apparel & Footwear as well as Luxury Goods and is currently managing programs for KPS customers focusing on the areas of digital strategy and Omnichannel transformation. He just recently was responsible for the first successful completion of an Omnichannel-initiative project within the Otto-Group of Germany. Michael Mirz holds an MBA from IESE Barcelona.
KPS is Europe’s leading management consulting firm for business transformation and process implementation in the retail and wholesale industries. The company offers end-to-end strategy and process consulting, with long-standing implementation expertise in ERP, e-commerce and customer management. KPS customers profit from the vast project experience and deep sector knowledge of its consultants, enabling them to drive omnichannel and digital transformation projects in particular to rapid success. With its proprietary Rapid Transformation® methodology, KPS has cut project turnaround times by up to 50 percent and set new standards in efficiency and transparency.
Founded in 2000, KPS employs about 700 consultants at its corporate headquarters in Munich with five additional locations throughout Germany and branch offices in Austria, Denmark, the Netherlands, Switzerland and the US. KPS plans to expand its market position in the retail and consumer goods sectors in the coming years through pioneering projects in all aspects of digital transformation.