The journey to customer centricity: how to get a data focus in the boardroom and make your business truly customer-centric.

19th June 2019
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Location: Searcys at the Gherkin

Synopsis

Despite the buzz around omnichannel marketing, few brands get it right – largely because delivering a great customer experience across multiple channels is a challenge. Especially if you’re not setup to be a customer-centric organization.

Omnichannel is about understanding audiences and acting on insight. For that reason, it’s essential that businesses take a customer-centric approach – from the top down – to really deliver engaging experiences.

What does that actually, practically mean? Using data to enable always on communications with customers and prospects. Understanding customers to deliver relevant experiences. Better managing the buying experience for a seamless brand experience. It means being able to roll out great value marketing collateral at pace, and measuring its effectiveness. Easier said than done?

Join Meet the Boss, KMMS and a select group of marketing and tech leaders at this unique event to explore how your brand can start the journey towards being truly customer-centric. We have some challenging insight around delivering right channel, right time, right message comms wherever the consumer is in the marketing funnel. And we’ll be discussing real world case studies of global retail, auto and media brands using omnichannel to win, service and retain customers.

Agenda

6:30 – 7:00 pm – Welcome Drinks Reception
7:00 – 7:10 pm – Introduction from Master of Ceremonies
7:10 – 7:30 pm – Keynote Speaker
7:30 – 9:30 pm – Three-course dinner complemented with table discussion points
9:30 – 10:00 pm – Wrap up and closing remarks from KMMS

Discussion Topics

  • Why should we look to data to solve our biggest marketing challenges?
  • How do you make sense of all the data? And what if your data collection is virtually non-existent?
  • What incremental steps can you take towards omnichannel, always-on marketing?

About KMMS

Aggressive procurement targets. Ambitious marketing goals. These are the twin challenges brands face today. Add in a sprawling supplier network and it’s easy to see what modern marketing is complicated. At KMMS, we have the breadth of services that make us a global all-in partner for your marketing, from effective creative to efficient procurement and delivery.

We’re a super supplier specialising in marketing activation. Our three core services wrap around your brand to deliver your messages to your audiences…

Agency services – harnessing data to make better decisions, strategically and creatively
Creative production – tailor-made production environments to get your marketing done
Multi-channel delivery – global procurement power to roll out omnichannel marketing

With these core services in our arsenal, we’ll deliver efficiency and effectiveness, delighting both procurement and marketing. Fewer suppliers. Stronger relationships. Agency ideas, activated by creative production and delivered by our global procurement footprint.

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Location

London

London

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