The intelligent enterprise: marketing on insight, not just instinct
Transforming the way your organization guides customers through a buying journey – your customer experience – has become critical. Gartner research suggests that 89% of CEOs now plan to compete on the basis of experience by using data and insight to deliver personalized offers and reach customers at precisely the moment they are ready to buy. Using individualized, nuanced details to drive experience has become the holy grail for the modern organization.
The key is to create an intelligent enterprise: one that harnesses the power of enriched data sources, cloud computing, machine learning, predictive analytics and other emerging technologies to make decisions based on insight, not just instinct.
So how do you reinvent your organization as an intelligent enterprise within the context of the customer? How do you use insight marketing to make informed decisions, deliver personalization at scale, accelerate qualification processes and improve sales? And how do you do that within industries where the customer journey is not always typified by a traditional brand-consumer relationship – industries such as oil and gas, healthcare and others?
Join us for dinner and an evening of discussion and discovery to find out. You will learn from organizations already embracing the insight marketing approach and discuss proven ways to power competitive advantage in the age of the intelligent enterprise.
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from Avanade
- Enhancing marketing productivity via predictive analytics
- Driving increased customer loyalty through digital marketing
- Improving the lead conversion rate and driving marketing effectiveness
- Achieving personalization at scale and delivering the right content at the right time
Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the power of people and the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help fuel transformation and growth for our clients and their customers. Avanade has 30,000 digitally connected people across 23 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation.