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Intelligence everywhere: how Business Applications can revolutionize your business

6th November 2018, Seattle

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Location: Canlis


Businesses rightly see the latest technologies as crucial to maximizing competitive advantage – that’s why IDC say spending on digital transformation will reach $1.7 trillion in 2019 (42% up on 2017). Some of these efforts will succeed, but others will fail because true transformation requires more than technology. Who would you bet on: the business with the smartest things or the one with the smartest people?

Tomorrow’s most successful businesses, truly intelligent enterprises, will have both.

Intelligent technology supports and connects people and partners as well as linking a company’s information. It empowers people to think differently; to make more successful decisions; and to do more with less – wherever they are and whatever tools they’re using. It puts intelligence everywhere. It is the infrastructure that helps people process information and ideas.

How do you know if your organization is ready to be an intelligent enterprise capable of taking full competitive advantage of the information currently locked in your applications? What is your Intelligent Enterprise Quotient? And how well equipped is your business to take intelligent advantage?

One clever idea: Join Meet the Boss, Avanade and a select group of senior business and innovation leaders for this unique evening, as we learn from organizations embracing today’s Digital Business Applications and discuss proven ways to power competitive advantage in the intelligent enterprise.


5:30 – 6:15 pm – Welcome Reception & Cocktails
6:15 – 6:30 pm – Guests seated, wine and water served
6:30 – 6:50 pm – Starters served
6:50 – 7:15 pm – Keynote presentation
7:15 – 8:45 pm – Main, dessert and coffee
8:45 – 9:15 pm – Wrap up and Q&A

Discussion Topics

  • Taking advantage of the opportunities Digital Transformation offers demands more than technology – it requires the right skills, culture and business strategy as well as the right partnerships. Where is your company today in maturity/readiness to take advantage of digital transformation? Who are some of your current proponents for change and what are some of the challenges you face?
  • How does an organization get started on a Digital Transformation? What solutions/tools would help in this journey to improve employee engagement and customer experience?
  • How do you get the rest of the organization interested in Digital Transformation and build a business case?

Keynote Speaker


Kees Hertogh, Sr. Director of Business Applications Experience Product Marketing

Kees Hertogh is a Senior Director – for the Microsoft Cloud and Enterprise group in Microsoft Corporation. He has full filled multiple Product Marketing roles within Microsoft. In his current role, Hertogh is leading Experience Product Marketing team for business applications. This discipline includes product evangelism, product roadmap & business models, as well as a focus improving the end-to-end customer experience. The business applications portfolio consists off the Dynamics 365 enterprise cloud offerings, which includes the AI and Mix Reality business applications as well as the Power platform product family (PowerApps, Power BI, Microsoft Flow and the Common Data Service.

In 1999, Hertogh joined Navision a/s, which was later acquired by Microsoft Corp. Preceding his current role, he held various product management and product marketing roles across Microsoft’s business applications portfolio and Azure. Before joining Microsoft Corp, he held the position of product director on the MBS management team at Microsoft Netherlands, responsible for local product strategy and the local product management & development teams.

Hertogh has a bachelor’s degree in management accounting from the InHolland University of Applied Science in Netherlands. He also achieved Certified in Production and Inventory Management (CPIM) status from the Association for Operations Management (APICS) and holds an advanced Marketing degree from the Dutch Institute for Marketing (NIMA).

About Avanade

Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the power of people and the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help fuel transformation and growth for our clients and their customers. Avanade has 30,000 digitally connected people across 23 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation.

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