IMLS | Analytics: Moving from Insight to Action

18th August 2016
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Synopsis:

Today’s deal-seeking consumer has more promotions than ever to choose from. That’s why it’s important to design offers that shoppers find attractive and will get them to buy from you. Plus, you need to stay ahead of — or at the very least keep up with — your competition. Join us to learn how leading brands stay competitive in an ever-changing marketplace by testing new offers, targeting diverse buyers with different promotions, and partnering with flexible vendors who can respond quickly.

Programme:

6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from Blackhawk Engagement Solutions

Discussion Topics:

  • Discovering which marketing investments are truly impacting buying decisions
  • Understanding your best customers and identifying others like them
  • Navigating the technology ecosystem to identify the resources that will most effectively meet your needs
  • Identifying the questions you should ask to make sure your business and marketing goals are aligned
  • Learning from recent use cases and best practices from leading brands

Keynote Speaker:

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Rodney Mason, GVP, Strategy & Marketing at Blackhawk Engagement Solutions
Rodney is an international provider of thought leadership and customized incentives solutions. He has developed engagement and loyalty programs for well-known companies in retail, consumer goods and electronics, financial services, travel, restaurant, entertainment and technology sectors. As an expert on digital shopping and emerging trends, he regularly speaks at conferences such as SXSW. Plus, he is one of the most followed marketers on Twitter: twitter.com/rodmoose.

About Blackhawk Engagement Solutions:

Blackhawk Engagement Solutions (BES) provides shopper pricing strategies, rebates, incentives and technology for leading brands to engage and sell more to consumers.

BES is a strategic partner with many of the world’s leading brands and a thought leader that provides game-changing engagement solutions. We inspire actions that impact results.

Blackhawk Engagement Solutions is a division of Blackhawk Network, (NASDAQ HAWK), a leading global provider of prepaid solutions sold in over 200,000 points of contact on and offline around the world.

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Location

New York

New York

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