The opportunity of omnichannel is enormous. But how do you get it right?
Challenge one: 75% of customers find personalized brand messaging creepy. But personalized emails have a 6.2% higher open rate than template emails. How do you balance relevancy and privacy?
Challenge two: Even historically loyal industries have attraction and retention issues. 12% of banking customers were ‘extremely likely’ to switch banks in the future, citing inconvenience (17%), poor customer service (14%), and better promotional services (14%), as the reason for their switch. To retain customer loyalty and acquire new customers, banks – like all businesses – need to ensure they provide customers with seamless journeys accessible from any touchpoint and channel. Can you achieve convenience and engagement at scale without one-to-one human contact?
Challenge three: Can any business truly achieve any of this with legacy marketing systems and fragmented data silos in the face of compliancy and security management?
We’re dedicating one unique, interactive evening to finding out.
Join Resulticks and select group of business, technology and marketing industry- and thought leaders to discuss marketing problems around retaining and acquiring new clients, develop a seamless customer service experience, and be inspired by new omnichannel use-cases.
6:00 – 6:30 pm – Welcome Cocktail Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks
- What technologies really provide measurable impact?
- Utilization of AI: is it the key to a consistent and true omnichannel experience?
- Personalization: how are you balancing relevancy vs. privacy?
Dinesh Menon, Former CMO State Bank of India
With over 20 years of proven expertise in B2B and B2C marketing and brand development, Menon has spearheaded marketing transformations for leading brands such as Unilever, American Express, and State Bank of India across FMCG, financial services, and more through innovation, data, and technology. He was most recently the Global Chief Marketing Officer at State Bank of India.
Resulticks is a real-time, big data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver top-line growth. Outcomes-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers.