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How High-Performing Companies Drive Intentional Sales Growth

4th March 2020, San Francisco

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Venue: Epic Steak


High-performing companies are intentional about sales growth. Their leaders drive higher win rates, larger deal sizes, bigger margins and predictable revenue.

Let’s be honest, leaders understand the end game. Where the challenge for most of us comes is in driving cross-functional alignment and ensuring great execution.

As a leader, it’s critical to align your sales initiatives with the overall goals of your company. No matter your company’s growth stage – start-up, foundational or expansion – without alignment, you’re dead in the water.

Elite companies are relentless about alignment, because it impacts something that really matters – the bottom line. It’s important to have leadership clarity around how your sales teams execute your company’s growth strategy day to day.

Intentional sales growth starts with:
• Setting clear expectations for your sales organization’s performance
• Creating value and driving buyer-focused sales conversations
• Aligning the entire organization behind four critical areas of sales effectiveness

Join Force Management and a select group of sales leaders for a unique, interactive evening of peer-to-peer conversation. We’ll focus on best practices and measurable results from some of today’s most rapidly growing companies.


6:00 – 6:30 pm – Welcome Cocktail Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks

Discussion Topics

  • Building executive and operational alignment around your company’s value
  • Creating a sales discipline around the most influential levers of sales performance
  • Developing a leadership footprint to deliver on aggressive growth goals

Keynote Speaker

John Kaplan, President & Managing Partner at Force Management

John has more than 20 years of executive experience in sales leadership and execution. He has advised and managed projects addressing a variety of sales challenges, including corporate strategy, sales leadership and sales talent management. John specializes in helping organizations drive executive and operational alignment to support rapid growth goals.

About Force Management

Force Management helps businesses drive rapid revenue growth by focusing on four critical areas of sales effectiveness – sales messaging, execution, planning and talent. Our Command Series helps sales organizations balance an external focus on the customer, with an internal focus on sales management best practices. When there’s a consistent process driving these areas, sales organizations:

• Sell more – at higher margin
• Qualify and close deals soon
• Exceed quota more frequently
• Attract and retain key talent with less effort

We work with our clients to fundamentally transform their sales organizations, focusing specifically on increasing sales revenue, sales margin and market share. Our methodology brings cross-functional leaders together from the start, creating buy-in and alignment across your organization. As a result, sales teams have ongoing consistency for their sales transformation efforts and executive support to drive powerful revenue results.

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San Francisco

San Francisco

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