Gaining a Competitive Advantage in a Global Digital Economy
Venue: The Sea, Palo Alto
Selling technology to IT and marketing leaders is getting harder. Personal contact is critical, but 90% of decision makers never respond to cold outreach (Harvard Business Review). In addition, you’re no longer in control of your sales message: 74% of B2B buyers conduct more than half of their research online before even talking to a sales person (Forrester).
In the last 24 months, MeetTheBoss TV has held hundreds of roundtables with thousands of senior IT and marketing executives. In months of conversation, it’s senior team have learned a lot about what buyers want and how they want it.
Join this GDS Engagement Series event as it teams up with MeetTheBoss TV for an evening of lively discussion. We’ll be talking about selling into the lines of business, what really keeps today’s CIO up at night, and creating a win-win. And presenting CIO & CMO IT sales fails in their own words.
6:00 – 6:30 pm – Welcome reception and cocktails
6:30 – 6:45 pm – Introduction
6:45 – 7:15 pm – Guest speaker: Adam Burns, Senior Editor, MeetTheBoss TV
7:15 – 9:00 pm – Three-course dinner and peer-to-peer table discussion
9:00 – 9:30 pm – Wrap up and closing remarks
Table Discussion Points:
- How Fortune 2000 CXOs want to be sold tech in 2016
- How major IT vendors are building lasting relationships and enabling successful business outcomes
- How 1 in 3 of the Global 2000 may disappear, and why CIO empowerment is key to survival
Adam Burns, Senior Editor, MeetTheBoss TV
Adam has interviewed over 400 business leaders about the decisions that made them successful, including Herbert Hainer, CEO of Adidas, the CEOs of Rolls-Royce and Lamborghini, Vint Cerf, one of the co-creators of the Internet and now Google VP, and Tony Hsieh, customer service guru and CEO of US retail rocket, Zappos.com.
He has given keynote presentations on business and technology leadership and innovation at several major conferences, for organizations as diverse as CA and CeBIT, and is Master of Ceremonies for the CIO and CMO summits, and Internet Conference.
About MeetTheBoss TV:
Time is the most valuable resource in business. Senior executives are harder to engage than ever before: more channels mean more filters. Add this to the fact that your prospects are drowning in unsolicited sales approaches, and most companies are challenged to stand out from the competition. Time and money is wasted on pursuing and engaging the wrong targets. Sales touch points are often not of the requisite quality or level – and your key messaging fails to hit the right people to accelerate leads through the pipeline to completion.
MeetTheBoss TV enables direct conversations between the world’s leading executives and help them overcome their major business challenges. In the last five years, they’ve partnered with over 20,000 senior executives from the Fortune 2000 to understand their business challenges and connect them with targeted solution providers on our virtual roundtables – all from the comfort of their own office.
Simply put: MeetTheBoss TV empowers executives with the knowledge and connections to drive business forward.