Unlocking Digital Collaboration for B2B Buyers and Sellers

1st February 2018
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Synopsis

The modern B2B customer journey has evolved beyond direct sales. For manufacturers, it spans evolving networks of distributors, dealers, value-added resellers and, increasingly, ecommerce portals. As B2B buyers continue to expect more from their digital experiences, a collaborative omnichannel strategy with ecommerce at its core is the only path to success for manufacturers that want to remain competitive and relevant.

However, defining and executing such a strategy is overwhelming. So, how are you going to do it? Enter: Modern CPQ.

Join a select group of industry leaders for an evening of dinner and discussion as we explore the potential of B2B ecommerce for manufacturers. Learn how your business can employ CPQ to create a collaborative platform for customers, partners and sales to interact and engage with one another in a more pleasant and effective sales process.

Programme

6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from FPX

Discussion Topics

  • How do you enhance the capabilities of direct sales to coexist, thrive and collaborate with ecommerce while driving a higher percentage of sales through digital channels?
  • How do you unify legacy CRM, ERP and pricing systems to increase the speed and ease of configuration, proposal and pricing processes?
  • How do you deliver essential mobile capabilities – anywhere, online or offline – that enable sales reps to reduce sales cycles and increase win rates?

Keynote Speaker

john-bruno-headshot

John Bruno, Analyst at Forrester research 

John helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.

About FPX

The modern B2B customer journey has evolved beyond direct sales. For manufacturers, It now spans evolving networks of distributors, dealers, value-added resellers and now, ecommerce portals. As B2B buyers increasingly expect more from their digital experiences, an omnichannel strategy with ecommerce at its core is the only path to success for manufacturers that want to remain competitive and relevant.

Combining more than 30 years of experience with unmatched domain expertise in serving manufacturers from around the globe, FPX and our Configure Price Quote (CPQ) solution empowers businesses to seize the opportunity presented by B2B ecommerce and Digital Transformation.

Powerful enough to handle any level of complexity, nimble enough to advance your ecommerce strategy, and simple enough to seamlessly extend and enhance the capabilities of traditional channels, FPX is the CPQ solution powering manufacturers toward success in this era of Digital Transformation.

 

 

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Location

Munich

Munich

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