The Five Main Ingredients For an Amazing Customer Experience Strategy
A great customer experience is 100% engineered. The combination of efforts to map, assess, optimize and measure the customer experience is what allows great brands like Amazon and Zappos to stay ahead of the competition. Their customer experience is uniquely reimagined and delivered with ease.
The challenge for everyone else is that experience sets expectation. Customers looking for insurance and healthcare coverage expect the same. They might not want to talk to their insurer as much as they do Alexa; they do want choice.
Today, customer-centricity must be a part of your organization’s ethos.
The question is how. How do you get a deep understanding of your customers? How do you identify and empower customer experience champions within leadership and throughout the organization, align CX strategy to business strategy, and connect channels across your business to drive a consistent CX? How do you integrate new approaches with legacy environments, allowing insurers to respond quickly to regulatory changes, and produce more personalized and cost-efficient policyholder communications?
We’re dedicating one unique evening to discussing this vital subject.
Join Quadient and a select group of insurance and healthcare industry IT, marketing and operations thought leaders for an evening of conversation and idea sharing. We will discuss the ingredients that make up a great customer experience strategy, explore the relationship between customer experience and digital transformation, and identify how industry leaders tie customer-focused initiatives to business
6:00 – 7:00 pm – Welcome Drinks Reception
7:00 – 7:10 pm – Introduction from Master of Ceremonies
7:10 – 7:30 pm – Keynote Speaker
7:30 – 9:30 pm – Three-course dinner complemented with table discussion points
9:30 – 10:00 pm – Wrap up and closing remarks from Quadient
- Who are the players involved in defining, monitoring and enhancing the customer experience?
- What communications, data and systems feed into your customer’s experience?
- How do you define success and share the results of CX efforts?
- How do your existing and planned initiatives take the customer experience to the next level, beyond personalization and digitization?
Andi Dominguez, Global Insurance & Healthcare Specialist at Quadient
Andi brings over a decade of marketing experience within insurance – including healthcare and property & casualty — to her role at Quadient. From developing tailored customer engagement programs for global brands, to creating solutions and initiatives that empower organizations to further differentiate themselves within their markets, Andi’s understanding of an organization’s long-term vision and business needs often translates into actionable customer engagement strategies that drive business results.
Quadient helps companies deliver meaningful interactions with current and future customers. A Neopost Digital Company, the Quadient portfolio of technology enables organizations to create better experiences for their customers through timely, optimized, contextual, highly individualized, and accurate communications for all channels. Our solutions bring together and activate the entire organization in the name of customer experience, through better collaboration and visibility into the customer journey.
Quadient supports thousands of clients and partners worldwide in the financial services, insurance and service provider industries in their quest to achieve customer experience excellence via mobile, digital, social media and print technologies.