For nearly 25 years, the battleground has been the website. Today, there is a new reality: to win, you must think well beyond your website and app.
Alexa, Amazon, Apple Maps, Bing, Facebook, Google, Google Maps, Siri, Yahoo, Yelp…. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with any business. What matters is they discover accurate, complete, and compelling information at every turn.
The question is how. How do you become an ‘everywhere’ brand? How do you use that to generate more business for your company? And how do you do it quickly, efficiently and effectively?
We’re dedicating one unique evening to discussing this vital subject.
Join Yext and a select group of retail and marketing industry thought leaders for an evening of conversation and idea sharing. We will explore digital knowledge management, discuss how and why today’s increasingly intelligent services are driving increased demand for deep knowledge about brands (as well as their people, products and locations), and look to challenge current thinking on content marketing in today’s ever-expanding digital marketplace.
7:30 – 8:00 pm – Welcome reception & cocktails
8:00 – 8:10 pm – Introduction from Master of Ceremonies
8:10 – 8:30 pm – Keynote Speaker: Eric Notteau, Director Enterprise Sales, Yext Spain
8:30 – 10:00 pm – Three-course dinner complemented with table discussion points (no service during this time)
10:00 – 10:30 pm – Wrap up and closing remarks from Yext
- Digital knowledge management: the new marketing responsibility?
- How do you ensure a consistent brand experience on all channels?
- How are best-in-class brands creating an engaging experience using voice search?
Eric Notteau, Director Enterprise Sales, Yext Spain
As Director Enterprise Sales for Iberia Eric is responsible for devising the regional sales strategy and was the first member of the Yext team within the Iberia region.
He has extensive experience in Business Development and Marketing for FMCG and Services companies across Europe. He has contributed to the international development of several European companies.
He held global territorial responsibilities and also worked as project manager in several large global projects.
A profound analytical skill and strong understanding of new technology, social media, digital marketing and big data analytics drives Eric to work with his partners and customers to realise new achievements.
Yext is the leading Digital Knowledge Management (DKM) platform. Our mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.