Venue: Hy’s Steakhouse
The adage of ‘never judging a book by its cover’ may apply to societal constructs – but in the world of business, first impressions are everything. Combine that with the notion that your customers talk to your brand first, and it’s clear that your book is almost always judged by the cover you put on it.
And so, for marketing and branding executives alike, the look of a workforce is key – and understanding the power of an image program, absolutely pivotal. As a result, this evening will explore how image can enhance your brand and become part of its DNA, taking into consideration the power of product branding with your workforce and what the future holds for those tasked with building it.
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from VF Imagewear
- Business factors to consider when deciding on product branding.
- Should branding be mandatory or optional? What are the key deciding factors?
- Multiple dealership ownership across different OEMs: do you use a generic uniform?
Kristi Hinton, Business Development Manager – VF Imagewear in Nashville, Tennessee.
Kristi holds a degree in Fashion Merchandising and Marketing from Lipscomb University. She is passionate not only about brand image but also about listening to the needs and goals of her clients and she specializes in bringing VFI’s internal teams together to present her customers with an image program that not only enhances their brand but it also becomes a part of its DNA.
About VF Imagewear:
VF Corporation is the world’s leading provider of branded apparel. Headquartered in Greensboro, NC VF is located in over 150 countries with 57,000 employees world-wide. With over 13 billion in annual sales VF is the world’s largest publically held apparel company and trades on the NYSE (VFC). VF has more than 100 years of experience producing over 30 powerful brands which include Eastpak®, Eagle Creek®, JanSport®, Kipling®, Napaijri®, The North® Face, Timberland®, Wrangler®, Bulwark®FR, Horace Small®, Majestic®, Red Kap®, VF Licensed Sports Group, Wrangler Workwear™, 7 for All Mankind®, Ella Moss®, Splendid® and Nautica®.