Driving P&L Yield for CPG Companies
In the world of retail, the customer may well reign as king – but context is its kingdom. And for any retailer or CPG company looking to stay ahead of the game, that context belongs to the data it’s built upon.
And yet, being able to stay ahead of that game requires far more than merely having ‘good’ data. It’s what you do with it that counts. Connecting the proverbial dots, then, requires visibility across the board, integrating all efforts into a dynamic omnichannel approach.
With that in mind, this evening has been designed to explore what integration really looks like to those tasked with unveiling it. From making the most of both retail location and consumer data – to exploring supply and demand side optimization – understanding how to drive a P&L impact across omnichannel retailing is the key to success in a kingdom full of data.
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Guest Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from R4 Technologies
- Supply Side Optimization – Matching products to locations to drive better retail yield
- Demand Side Optimization – Maximizing yield at the individual consumer level
- Omnichannel P&L Optimization – Bringing it all together
Paul Breitenbach – CEO & Founder, R4 Technologies
Paul was the Founding CMO of Priceline.com which pioneered the application of data science across travel, personal finance and ecommerce markets. Paul led Priceline.com through one of the most successful technology IPOs in history.
About R4 Technologies
R4 Technologies is the first company to make Data Science available as a platform for business users: allowing them to find opportunities hidden in massive amounts of data and action them.
R4 is founded by the founders of priceline.com, a $60Bn company built on data science that transformed eCommerce. R4 now brings those same principles of data-driven business growth to all companies.
The R4 Cloud enriches client-owned data with information from multiple external sources, then automatically identifies and exploits patterns in data, delivering immediate commercial impact
R4 has operations and a dedicated partner network across America, Europe and Latin America.