Venue: Lucky Cat by Gordon Ramsay
The empowered customer presents a new set of challenges. Each time they experience even small amounts of friction – such as adverts for already purchased or irrelevant products – experience and loyalty take a measurable hit.
And yet, as B2C marketers seek faster and more personalised ways to reach their target audiences, new technical solutions continue to disrupt customer engagement.
Is the perfect synchronisation of messages at exactly the right time, across all channels really possible?
How can you stand out and differentiate your brand when faced with the real-time, always-on consumer?
We’re dedicating one unique evening to finding out.
Join RedPoint Global and a select group of marketing thought leaders to discuss how to personalise each interaction, improve customer acquisition and retention, and integrate your data to create accurate customer profiles.
We’ll be focusing on the importance of building a single source of truth for customer data – and of understanding the consumer from the first touchpoint. Exploring the ‘real-time’ challenge and how to deal with data proliferation and the ever-changing consumer expectations that make our marketing jobs much harder. And challenging siloed messaging to ensure effective decisioning and personalisation across the entire customer lifecycle.
6:00 – 6:45 pm – Welcome Drinks Reception
6:45 – 7:00 pm – Introduction from Master of Ceremonies
7:00 – 7:20 pm – Keynote Speaker: Daniel Sims
7:20 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:25 pm – Wrap up by ‘Table Champion’ delegates
9:25 – 9:30 pm – Closing remarks from Redpoint Global
- What challenges are you facing in creating a single view of the customer? Where are your marketing technology gaps?
- How are you meeting the ‘real-time challenge’ – where accurate, time-sensitive customer data informs your marketing?
- Customer data platforms, data management solutions, multi-channel marketing hubs: where are your marketing technology gaps and how are you delivering a consistent, effective, personalised customer experience across all channels?
Daniel Sims, Senior Director of Demand Generation Marketing at Redpoint Global
Every retail marketer knows that personalised experiences are driven by data. Although everyone has access to customer data, knowing how to use it successfully is often shrouded in ambiguity. In the quest for real-time, personalised experiences, I will draw upon my experience of working with top tier retailers to cover how to identify sources of customer data that will mean something to you, how to connect those sources into a single customer view and how to analyse the data to deliver personalised offers.
About Redpoint Global
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalised moments, relevant next-best actions, and tangible ROI; this is how leading marketers lead markets. To learn more, visit redpointglobal.com.