Event Theme

Evening Event - 15 November - Expect Moore

I'm interested

Check out Expect Moore live in London:

An evening event on digital disruption with Geoffrey Moore

Everyone wants to win. But as the pace of change picks up, companies are finding it harder than ever to launch new product lines successfully and keep existing ones running at a profit. Disruption is happening to every industry and every company. You need a strategy.

So where do you start? What are the most common mistakes firms make when organising to compete in the age of disruption? How have successful companies approached the challenge? And do you really understand the fundamental relationship between technology disruption and your business strategy?

Enter Geoffrey Moore: visionary, thought leader, author of the infamous playbook Crossing the Chasm and one of the world’s most respected thinkers when it comes to identifying new market opportunities to attack, core market positions to defend, and new technological frontiers to consider as digital boundaries become both limitless and blurred.

His latest book, Zone to Win, explores different strategies for success in our rapidly shifting world. And now he’s sharing his ideas on how to win – and more importantly, what they mean for your business – with an exclusive audience.

Join Moore and a host of your CxO peers for an inspiring evening of innovative thinking and creative problem-solving, all centred around a single goal: ensuring your organisation survives and thrives in the digital age. The pace of change has never been this fast – and it will never be this slow again.

Expect better. Expect Moore.

“I’m delighted to have the opportunity to share the framework I developed for dealing with disruption that I used in consulting engagements with Salesforce, Microsoft and as featured in my book Zone to Win. I’m looking forward to sharing insight, ideas and strategies that your teams can use for organising to complete in an age of disruption.” – Geoffrey A. Moore


Venue: Amsterdam Arena


5:30 – 6:00 pm – Arrival and registration
6:00 – 6:45 pm –  Interactive experience, networking drinks and canapés
6:45 – 7:00 pm – Introduction from Master of Ceremonies
7:00 – 7:30 pm – Keynote 1 – Geoffrey Moore
7:30 – 7:50 pm – First course & discussion
7:50 – 8:10 pm – Keynote 2 – Dell EMC Speaker
8:10 – 8:45 pm –  Second course & discussion
8:45 – 9:30 pm – Panel discussion & dessert
9:30 – 10:00 pm – Wrap up and closing remarks

Discussion Topics

  • What are the most common mistakes companies are making when competing in the Age of Disruption?
  • What do you see as the fundamental relationship between technology disruption and your business strategy?
  • Effective digital transformation, or struggling with digital disruption? Are you ‘Zoned to Win’ in this digital age?

Keynote Speaker


Geoffrey Moore & Dell EMC

Geoffrey A. Moore is an author, speaker and advisor who splits his consulting time between the start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant and Rackspace.

About Dell EMC

Dell EMC, a part of Dell Technologies, enables your digital transformation, organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage, data analytics and data protection technologies.  This provides a trusted foundation for businesses to transform IT, through the creation of a hybrid cloud, and transform their business through the creation of cloud-native applications and big data solutions.  Dell EMC services its customers – including 98 percent of the Fortune 500 – with the industry’s broadest, most innovative infrastructure portfolio from edge to core to cloud.

Thanks for clicking through to join Dell EMC and Geoff Moore for a curated experience, designed to enable you, your teams and your organisation to better compete in an age of disruption.

If you could fill out our registration form below, we’ll be in touch soon after to welcome you to Expect Moore.

I'm interested




Loading Events