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Data as the new business currency: using data-driven insights to save money, decrease time to market and exceed customer expectations

7th November 2017, Amsterdam

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As more and more data is being created, saved and consumed in the world, companies gain significant competitive advantages by being able to generate better insights from data. Saving costs, lowering time-to-market of new products & services and generating (new or existing) additional revenue by exceeding customer expectations are all possible when data is harnessed in the right way.

But the data has to be right, it has to be handled and managed with care and you need experts to gain insights from that data. You also need to make the right decisions when it comes to choosing and using technology that can unlock these benefits.

However, unlocking the true value of data requires more than just shiny new technology:

Join us for an evening of dinner and conversation where we will openly discuss how to make the most of the data to fuel decision making, how to use that data to generate new customer experiences and how to create a company culture that places the right usage of data first. You will hear from Big Data experts and how technology enables future success. And you will also have the opportunity to ask questions of your own and share your challenges and thoughts with industry peers and subject matter experts.

From the entire Meet the Boss team and all at Rackspace, we look forward to an evening of engaging conversation, unveiling new perspectives and providing you with the right discussions to keep you on course, every course.


6:00 – 6:30 pm: Welcome Reception & Cocktails

6:30 – 6:45 pm: Move people through to sit down
6:45 – 6:50 pm: Introduction from Master of Ceremonies
6:50 – 7:10 pm: Keynote Speaker: Simon Pitt, Enterprise Solutions Architect, Rackspace

7:10 – 7:30 pm: Keynote Speaker: Tomas Salfischberger, co-founder and CEO, Relay 42.
7:30 – 9:30 pm: Three-course dinner complemented with table discussion points
9:30 – 10:00 pm: Wrap up and closing remarks from Rackspace

Discussion Topics

  • Is Data the new business currency?
  • Untangling the mess of connecting multiple data sources and analysing different data types.
  • IoT – how to exceed customer expectations and uncover new revenue streams?
  • Adopting a data-first mindset and culture within your company.

Keynote Speakers


Simon Pitt, Data Accelerator Lead and Enterprise Solutions Architect, Rackspace

Simon is and Enterprise Solution Architect and the EMEA lead for Rackspace’s Big Data offering with expertise across Hadoop and Cloud Native Big Data capabilities across AWS, Azure and Google Cloud.


Tomas Salfischberger, CEO and Co-Founder, Relay 42

Tomas is an entrepreneur with a background in technology, working to bridge the gap between technical possibilities and real-world business use. With a passion for creating software that not only meets requirements, but also advances the business and makes users smile.

In 2010 he co-founded Relay42 with Koen Bos, and together they shared the vision that marketers should have access to advanced technology without becoming programmers. Since then Relay42 has grown the be a leader in marketing technology, working for some of the most innovative brands in online marketing such as KLM, BMW and UPC.

About Rackspace

Rackspace’s Big Data approach is to provide a business outcome and use case led approach – we first look at capability and data to understand what areas need focus as part of any Big Data engagement, the look to jointly establish a Data Management Office with our customers to accelerate your business data. Our approach is to work with customers and define a strong set of measurable outcomes before considering the technology landing pattern for any Big Data Platform.

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