Optimizing your customer experiences: using customer data effectively

27th February 2019
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Location:  Butter

Synopsis

It’s what every customer expects and what every marketer is scrambling to provide: consistent, highly personalized customer experiences across every touchpoint and channel you engage in.

Fragmentation of both customer data and engagement systems means many brands struggle to execute on their strategy to engage with customers in a seamless, integrated fashion across every interaction touchpoint.

But what if you had a single point of control over your customer data – one that enabled you to plan interactions so that every moment of engagement felt personal and meaningful? It’s the holy grail for marketers everywhere. And it’s not as far away as you might think.

By overcoming siloed systems and data that fragment the customer experience, you can deliver hyper-personalized interactions and experiences, across all digital and traditional channels or enterprise touchpoints. Join your industry peers for an evening of dinner and discussion as we explore how to better utilize customer data to optimize your customers’ experience.

Agenda

6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from RedPoint

Discussion Topics

  • Discuss how to create and deliver hyper-personalized messages that are relevant to each customer using a data-driven approach, including customer case studies
  • Understand how to leverage data and insights in real time to deliver contextually relevant interactions across multiple touchpoints
  • Learn how to use advanced analytics, driven by machine learning, to optimize offers and automate individual interactions across all touchpoints at speed and scale
  • Explore how to reduce the cost of customer interactions, decrease customer fatigue and friction, and increase customer lifetime value

Keynote Speaker

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Brian Cleary, VP of Solutions Marketing, RedPoint Global

Brian Cleary is responsible for ensuring that the voice of the customer and RedPoint’s key markets are reflected in our technology roadmap, as well as RedPoint’s go-to-market approach. Brian brings more than 20 years of success in directing product management, marketing, and sales strategies for emerging software companies and top-tier enterprise software vendors.

About RedPoint Global

RedPoint Global is a market-leading customer data management and engagement technology that empowers organizations to optimize customer value and deliver their brand promise with high contextual relevance across all touchpoints. The RedPoint Customer Engagement Hub delivers a unified view of each customer, in-line analytics to determine next-best actions, and intelligent orchestration to personalize engagement across the enterprise. Leading companies of all sizes trust the RedPoint Customer Engagement Hub to power their customer engagement strategy and drive profitable revenue growth. For more information, visit www.redpointglobal.com.

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Location

New York

New York

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