Event Theme

Optimizing your customer experiences: using customer data effectively

27th February 2019, New York

I'm interested

Location:  Butter


It’s what every customer expects and what every marketer is scrambling to provide: consistent, highly personalized customer experiences across every touchpoint and channel you engage in.

Fragmentation of both customer data and engagement systems means many brands struggle to execute on their strategy to engage with customers in a seamless, integrated fashion across every interaction touchpoint.

But what if you had a single point of control over your customer data – one that enabled you to plan interactions so that every moment of engagement felt personal and meaningful? It’s the holy grail for marketers everywhere. And it’s not as far away as you might think.

By overcoming siloed systems and data that fragment the customer experience, you can deliver hyper-personalized interactions and experiences, across all digital and traditional channels or enterprise touchpoints. Join your industry peers for an evening of dinner and discussion as we explore how to better utilize customer data to optimize your customers’ experience.


6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from RedPoint

Discussion Topics

  • Discuss how to create and deliver hyper-personalized messages that are relevant to each customer using a data-driven approach, including customer case studies
  • Understand how to leverage data and insights in real time to deliver contextually relevant interactions across multiple touchpoints
  • Learn how to use advanced analytics, driven by machine learning, to optimize offers and automate individual interactions across all touchpoints at speed and scale
  • Explore how to reduce the cost of customer interactions, decrease customer fatigue and friction, and increase customer lifetime value

Keynote Speaker


Brian Cleary, VP of Solutions Marketing, RedPoint Global

Brian Cleary is responsible for ensuring that the voice of the customer and RedPoint’s key markets are reflected in our technology roadmap, as well as RedPoint’s go-to-market approach. Brian brings more than 20 years of success in directing product management, marketing, and sales strategies for emerging software companies and top-tier enterprise software vendors.

About RedPoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI; This is how leading marketers lead markets. To learn more, visit redpointglobal.com.

I'm interested


New York

New York

hosted by

Loading Events