Selling abroad holds tantalising potential for retailers – but it is not easy. Logistics and returns are, of course, one hurdle. But the real challenge remains the fact that consumers in each and every country have different shopping habits and preferences.
As such, successful ecommerce requires merchants to truly understand their customer’s requirements. Providing preferred local payment methods to international consumers is one key success factor for every international online shop; credit cards are good enough for the US and UK, but conversions in Europe, Latin America or Asia need to go beyond cards. And fraud prevention is another concern. You don’t want to decline a good customer because of a false positive fraud analysis. But fraud prevention is different in different regions, so how do you customize your checkout for different countries?
Once a customer has filled their basket, you don’t want to lose them. So how can you build trust and improve the customer experience through a better understanding of cross-border ecommerce? How do you customize local offerings to help fight fraud and improve conversions? And what impact will changing international payment regulations such as PSD2 have on your business? Join Meet the Boss, in partnership with Computop, to find out.
6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks
- What are the challenges of selling to consumers in Europe, Asia and Latin America? How do customer expectations in these markets differ?
- How can implementing a local checkout and local payment methods help you fight fraud and improve online conversions?
- What do retailers need to understand to optimise omnichannel payments for a better user experience, reduced costs, enhanced data protection and regulatory compliance?
Ralf Gladis, CEO at Computop GmbH
As one of the very first payment service providers, Computop offers its customers around the world local and innovative omnichannel solutions for payment processing and fraud prevention. The Computop Paygate payment platform enables seamless integrated payment processes for e-commerce, at POS and on mobile devices. With this internally developed software, retailers and service providers have the flexibility and freedom to choose from over 350 payment methods enabling them to specifically tailor their payment options per country. Technologies such as biometric authentication and self-learning algorithms improve security and convenience for retailers and consumers alike.
Computop, a global player with its head office in Germany and locations in China, England and the USA, has been servicing large international companies in the service, retail, mobility, gaming and travel industries for more than 20 years. These companies include global brands such as Bigpoint, C&A, Fossil, the entire Otto Group, Sixt and Swarovski. Computop also provides it payment system to banks and financial service providers as a white-label solution. Through its customer network and collaboration with the global marketplace Rakuten, Computop processes commercial payment transactions for more than 16,000 retailers annually, with a combined value of USD 34 billion. With its individual and secure solutions, Computop makes a major contribution to the future of international payment processing.