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Creating loyal, delighted customers: e-commerce, gift cards, and the new retail playbook

25th September 2019, New York

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Location: Gabriel Kreuther


Retail has always been a dynamic industry – today’s difference is the pace of change. Breathtaking technological advances are changing the shopping experience faster than ever. Customers demand exciting experiences across multiple devices and have higher expectations of product, service, value and environment. By 2020, mobile phones will drive 80% of global Internet usage. E-commerce is key.

According to retail guru Andrew Jennings, in his book Almost Is Not Good Enough: “Any retailer that wants to stay in the game, let alone ahead of it, has to think in an entirely different way.”

So… two things we know:

  • connected consumers are eager to try new products
  • consumers spend more than $130 billion on gift cards every year, according to advisory company CEB TowerGroup.

How are you leveraging your gift card program to engage and acquire new customers, grow e-commerce sales, deliver delight, and build loyalty like never before?

If you are not optimizing your e-commerce program, you are missing out on revenue*. Gift cards can be a vital part of the modern multi-channel retail playbook.

Is your gift card e-commerce driving the growth it should?

Join Blackhawk Network and a select group of retail industry leaders for an intimate, interactive, peer-to-peer conversation focused on all the ways you can transform your gift card program into a revenue optimization center, exploring trends to increase reach, loyalty, and revenue, finding out where your brand stacks up, and unlocking hidden growth potential.


6:00 – 6:30 pm – Welcome Cocktail Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks

Discussion Topics

  • How can you transform your gift card program into a revenue optimization center?
  • Where does your brand stack up, and where is the growth potential?
  • The global payment landscape: capitalizing on key trends for increased reach, loyalty, and revenue.

Keynote Speaker


Marina Hodges, Senior Director, Product Marketing at Blackhawk Network

Marina Hodges brings Blackhawk Network 16 years of experience on the retail side of the financial services industry, most recently with Walmart. She has led strategy and execution for closed- and open-loop card programs, as well as traditional money services, across domestic and global markets. Marina recently served as the Chair of the Retail Gift Card Association, the leading gift card organization focused on serving the largest names in the gift card industry.

About Blackhawk Network

Blackhawk Network collaborates with our partners to develop innovative branded payment solutions to increase reach, loyalty and revenue. Blackhawk Network delivers branded payment solutions to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in 26 countries, we reliably and securely execute branded payment solutions worldwide. Join us as we shape the future of global branded payments.

*2017  IRCE research for RetailX showed a 16% growth in e-commerce sales vs 3.6% growth in brick and mortar sales).


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New York

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