Event Theme

Cloud enables automotive forwarding to new age

19th May 2016, Munich

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Venue: The Charles Hotel


Drive Into The Digital World

With the obvious update in digitisation, the perception of driving across both Eastern and Western world is changing at considerable speed. The question is: How does the automotive industry seize the opportunity, while internet-based enterprises continue to position as new challengers in the space?

Moreover, as time-to-market becomes ever-more critical with the growth of ICT, how does the automotive industry adapt to technologies likely to impact the rollout of new products or businesses? In addition, how do ICT trends such as IoT and the cloud influence the automotive industry?

Clearly, the industry has myriad questions to answer. Fortunately, this evening has been built around them – exploring challenges and potential routes to opportunities with those tasked in delivering from both sides of the coin.


6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from Huawei

Discussion Topics:

  • How does cloud technology transform IT infrastructure and change automotive industry?
  • How does converging computing, unified storage, and SDN technologies impact your planning and deployment of new IT for your enterprise business architecture?
  • Automotive and manufacturing industry players are already using new IT infrastructures to improve efficiencies and drive global business. Find out how you can you win more market share through a new IT strategy.

Keynote Speaker:

Cui Haifeng

Cui Haifeng (Pablo Cui) – Managing Director, Germany Enterprise Business, Vice President, Western Europe Enterprise Business, Huawei Technologies Co., Ltd.

Mr. Cui Haifeng (Pablo Cui) is Managing Director of Germany Enterprise Business and Vice President of Western Europe Enterprise Business at Huawei Technologies Co., Ltd. He oversees daily operations, sales and marketing, business development, and channel development, among many other business affairs for the company’s enterprise business in Germany.

Mr. Cui joined Huawei in 2000. During the 14 years prior to his current role, he has accumulated a broad range of international market management expertise for enterprise business solutions by taking up various key positions, such as Vice President for Solution Sales and Marketing in Western Europe, General Director for Enterprise Business Group in Northern Latin America, Managing Director for Huawei Colombia, Managing Director for Huawei Peru, Director for Application and Software Business Unit of Latin America, and Director for Application and Software Department of the Greater China region.

Mr. Cui graduated from Minzu University of China with a bachelor’s degree in Electronic Engineering.

About Huawei Technologies:

Huawei is a leading global information and communications technology (ICT) solutions provider. With its three business units Carrier, Enterprise and Consumer, Huawei offers network infrastructure, cloud computing solution and devices such as smartphones and tablet PCs. Huawei is active in more than 170 countries and has over 170,000 employees of which more than 70,000 are engaged in research and development (R&D). Over the past ten years, Huawei has invested more than US$ 30 billion in research and development. Among Huawei’s customers are 45 of the world’s top 50 telecom operators and one third of the world’s population uses Huawei technologies.

Huawei is active in the German market since 2001. The company has a broad customer base including Deutsche Telekom, Vodafone, Telefónica and E-Plus. Since July 2012, SAP and Huawei and collaborate in form of a strategic partnership. Together they offer, amongst other services, Enterprise solutions for SAP HANA and will develop joint innovations in the field of Industry 4.0 – both in China and Germany.

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