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Catch the lightning: a 2018 FIFA World Cup special event with News UK

8th February 2018, London

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Venue: The Hospital Club


For eight weeks every four years, everyone is a football fan. The World Cup is a shared experience that stretches from school gates to local pub – half a country’s inhabitants might watch a game – gathering family and friends in the front room or online. This is a rare taste of togetherness, and a unique moment in time to reach your audience, whatever your audience.

The vital question: how do you harness that excitement?

How do you engage every fan? This unique one-day event will give senior marketing executives a deep understanding of the World Cup effect, first-hand, from those involved, influential fans, and key media commentators. We dive into the spectrum of World Cup fan wants and needs, proven content that engages and excites, and share the wealth of actionable insights that drive News UK’s brands’ reach, relevance and performance.


5.45 – 6.20pm – Welcome drinks reception
6.25 – 6.30pm – Welcome from Rebekah Brooks
6.30 – 7.00pm – Connecting to a Sports Fan – Hosted by Greg Halfcare with panelists including Ian Wright
7.00 – 7.30pm – Starters Served
7.30 – 8.15pm – World Cup of Brand Engagement – Hosted by Sam Matterface with panelists including Henry Winter
8.15 – 8.45pm – Mains Served
9.00 – 9.30pm – The view from the Boardroom -Shaun Custis interviews Karren Brady
9.30 – 9.50pm – Dessert Served
9.50 – 10.00pm – Wrap up & closing remarks from News UK and Karin Seymour


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