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Building Your CEO Growth Playbook

12th December 2018, Dallas

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Location: Dallas


Executive leadership is about making informed decisions, getting people behind your vision, having a plan and the right skills to execute on it, and creating shareholder value. Sounds simple. The devil, as always, is in the details.

We live in an omnichannel world. Potential buyers may be exposed to your products or services anytime, anywhere. Do you know what your customer wants, when and how they want it served? Are you using the right insights from the right data to inform your go-to-market strategy? Is your plan agile – if the market shifts, do you have an operating cadence that allows for quick course corrections?

Do you have the right people in the right places at the right time? If the talent of your sales leader is 50% of the ‘making your number’ equation, do you know why they are failing and what you can do about it?

CEOs need a bullet proof sales strategy to make their number – a playbook where everything from planning to prospecting is correctly prioritized and properly executed. A playbook with the customer at its heart and agility built in. Where do you start and what plays are right for you?

Join Meet the Boss, SBI and a select group of fellow CEOs for this unique event. We’ll be exploring your highest priorities, identifying the keys to effective leadership, and discussing how to develop the playbook to drive revenue growth for your company.


3:00 – 6:00 pm – Executive Interviews conducted and filmed by SBI
6:00 – 6:30 pm – Welcome reception & drinks
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Presentation by Matt Sharrers, CEO of SBI
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from SBI

Discussion Topics

  • Is there an identifiable operating rhythm of growth CEOs?
  • Executive talent insights: how do you know you have the right revenue leaders?
  • Choosing your team vs. board influence
  • Why customer experience design is the CEOs most powerful growth lever

Keynote Speaker


Matt Sharrers, CEO, SBI

Matt is arguably one of the industry’s most connected, and physically fit, sales leaders. He “lives in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. Because of Matt’s unique access to the best sales talent, private equity investors tend to turn to him first when they need to hire remarkable leaders to unlock trapped growth inside of their portfolio companies. Matt’s recent engagements include work commissioned by private equity leaders Permira, TPG, Bain Capital and Hellman & Friedman.

About SBI

SBI is a firm comprised of former sales and marketing leaders who spend every minute of every day thinking about one thing: Making Your Number. We are a firm that is drawn to companies with aggressive goals and unreasonable time lines because we enjoy working on projects with a lot on the line. Our business is built to over-serve a small number of clients. We are not trying to please everyone, and we always put our money where our mouth is. Because of this we tend to develop deep and long lasting relationships with our clients and coworkers, that extend beyond the office.

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