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Building Your CEO Growth Playbook

24th April 2019, Dallas

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Location: The Studio – SBI’s Executive Briefing Center



Executive leadership is about making informed decisions, getting people behind your vision, having a plan and the right skills to execute on it, and creating shareholder value. Sounds simple. The devil, as always, is in the details.

We live in an omnichannel world. Potential buyers may be exposed to your products or services anytime, anywhere. Do you know what your customer wants, when and how they want it served? Are you using the right insights from the right data to inform your go-to-market strategy? Is your plan agile – if the market shifts, do you have an operating cadence that allows for quick course corrections?

Do you have the right people in the right places at the right time? If the talent of your sales leader is 50% of the ‘making your number’ equation, do you know why they are failing and what you can do about it?

CEOs need a bullet proof sales strategy to make their number – a playbook where everything from planning to prospecting is correctly prioritized and properly executed. A playbook with the customer at its heart and agility built in. Where do you start, and what plays are right for you?

From the entire team at Meet the Boss and all at SBI, we look forward to hearing your thoughts and providing you with the right discussions to keep you on course, every course.

Bon appetit!


6:00 – 6:30 pm – Welcome drinks reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from SBI

Discussion Topics

  • Operating rhythms of growth-oriented CEOs
  • Executive talent insights: how a CEO can determine if they have the right revenue leaders and, if not, can choose new team members without unnecessary board influence
  • Customer experience design — the CEO’s most powerful growth lever

Keynote Speaker


Matt Sharrers, CEO of SBI

Matt Sharrers is the CEO of SBI, a management consultancy specializing in revenue growth. Forbes recognized SBI as one of The Best Management Consulting Firms in 2017 and 2018.

Over the last decade at SBI, Matt founded the SBI private equity practice and took the firm from 80 clients to over 400. Before becoming CEO, Matt was SBI’s VP of Sales, where he led SBI to double-digit revenue growth. In addition, Matt built our hiring and search practice, which led SBI to fielding an industry-leading team of revenue generation experts.

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales for Cintas. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

About SBI

SBI is a firm comprised of former sales and marketing leaders who spend every minute of every day thinking about one thing: Making Your Number. We are a firm that is drawn to companies with aggressive goals and unreasonable timelines because we enjoy working on projects with a lot on the line. Our business is built to over-serve a small number of clients. We are not trying to please everyone, and we always put our money where our mouth is. Because of this, we tend to develop deep and long-lasting relationships with our clients and coworkers that extend beyond the office.

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