How to build a voice search strategy (and not fail)

3rd July 2018
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Venue: LUME

Synopsis

Today, you probably find yourself comfortably addressing Alexa, Cortana, Google, and Siri. For businesses, however, intelligent services that leverage voice present a unique set of challenges — and you may be struggling to understand what effect this technology will have on consumer behavior.
Please join us to learn how voice search impacts your business.
During this dinner, you will discover how to break down the rapidly expanding world of voice search, including how voice search is changing consumer behavior, how you can keep your business competitive, and what’s next for voice-powered devices.

Agenda

6:30 – 7:00 pm – Welcome Reception & Cocktails
7:00 – 7:10 pm – Introduction from Master of Ceremonies
7:10 – 7:30 pm – Keynote Speaker
7:30 – 9:30 pm – Three-course dinner complemented with table discussion points
9:30 – 10:00 pm – Wrap up and closing remarks from Yext

Please note all times are in Central European Summer Time (CEST)

Discussion Topics

  • The benefits of a voice search focus
  • How to optimize your voice search strategy
  • Google Actions and Amazon Alexa Skills

Keynote Speaker

Christian d’Aversa, Director Enterprise Sales, Yext

christian-headshot

About Yext

Yext is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Tesco, Marriott, T-Mobile, and Taco Bell use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

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Location

Milan

Milan

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