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How to build a voice search strategy (and not fail)

5th July 2018, Paris

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Venue: Le Meurice


Today, you probably find yourself comfortably addressing Alexa, Cortana, Google, and Siri. For businesses, however, intelligent services that leverage voice present a unique set of challenges — and you may be struggling to understand what effect this technology will have on consumer behavior.
Please join us to learn how voice search impacts your business.
During this dinner, you will discover how to break down the rapidly expanding world of voice search, including how voice search is changing consumer behavior, how you can keep your business competitive, and what’s next for voice-powered devices.


6:30 – 7:00 pm – Welcome Reception & Cocktails
7:00 – 7:10 pm – Introduction from Master of Ceremonies
7:10 – 7:30 pm – Keynote Speaker
7:30 – 9:30 pm – Three-course dinner complemented with table discussion points
9:30 – 10:00 pm – Wrap up and closing remarks from Yext

Please note all times are in Central European Summer Time (CEST)

Discussion Topics

  • The benefits of a voice search focus
  • How to optimize your voice search strategy
  • Google Actions and Amazon Alexa Skills

Keynote Speaker


Franck Negro, Managing Director, Yext

Titulaire d’un DEA de philosophie (Université de Paris X Nanterre) et d’un Master 2 en Management (Université de Paris-Dauphine), Franck Negro débute sa carrière comme Ingénieur Commercial chez Canon France, puis Xerox France. En 1997, il rejoint la société Adobe Systems France, où il occupe successivement les postes d’Ingénieur Commercial grands-comptes puis partenaires, Sr. Channel Manager France, Sales Director Channel France et Italie, Sales Director Channel SouthWest of Europe, et enfin, Sales Director SMB SouthWest of Europe. De 2012 à
2014, il négocie avec succès la transformation du business model d’Adobe de la vente de licences perpétuelles à la vente de licences logicielles sous la forme d’abonnement. En février 2015, Franck Negro rejoint Experian Marketing France où il prend les fonctions de Chief Operating Officer, puis de Managing Director à partir d’Octobre 2015. Il occupe le poste de Managing Director Southern of Europe chez l’éditeur de logiciels Yext (côté au NYSE) depuis février 2017.

Guest Speaker


Vincent Ducrey, Co-Founder & CEO, HUB Institute

Vincent Ducrey is the Co-Founder and CEO of Paris based retail, data and digital transformation global think tank the HUB Institute. He has authored books on digital transformation and developing an influence strategy; and is regularly quoted on TV, radio and in print and online media. Vincent has acted as digital advisor to the French government.

About Yext

Yext is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Tesco, Marriott, T-Mobile, and Taco Bell use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

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