Bringing Artificial Intelligence to Customer Relationships: aiCRM – The Next Generation of Customer Relationships

22nd March 2017
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Synopsis

CRM has been in commonplace use across industries for over 10 years. Yet, little has changed. The ability to input data, to update records and to funnel this data into campaign systems has become slicker, but CRM still requires a significant manual overhead, and for what return?

The promise of catalyzed customer relationships is what keeps companies feeding their CRM systems. But these systems are becoming bloated and are not yielding the results expected.

The introduction of Artificial Intelligence into the world of CRM has changed all of this. Now, companies are realizing massive return on investment from their CRM systems and transforming the ways in which they identify and communicate with their customers. By applying AI combined with unprecedented levels of automation, companies are now automatically discovering prospective customers, finding the most likely transactors, and achieving higher levels of monetization by doing precisely…nothing.

This exclusive event will provide case studies of Global 2000 companies who are using aiCRM with transformative results.

Programme

6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from R4 Technologies

Discussion Topics

  • Increase sales effectiveness: Lead scoring & prioritization, and prediction of next best action to reduce time to close
  • Manage retention: Predict churn and proactively manage at-risk customers as well as increase loyalty
  • Maximise customer value: Automate cross and upsell to increase repeat purchases
  • Introduce new propositions: Discover new sales opportunities based on customer potential, need states, etc

Keynote Speaker

paul-breitenbach

Paul Breitenbach, CEO and Founder, R4 Technologies 

Paul was the Founding CMO of Priceline.com which pioneered the application of data science across travel, personal finance and eCommerce markets. Paul led Priceline.com through one of the most successful technology IPOs in history.

About R4 Technologies

R4 Technologies is the first company to make Data Science available as a platform for business users: allowing them to find opportunities hidden in massive amounts of data and action them.

R4 is founded by the founders of priceline.com, a $60Bn company built on data science that transformed eCommerce. R4 now brings those same principles of data-driven business growth to all companies.

The R4 Cloud enriches client-owned data with information from multiple external sources, then automatically identifies and exploits patterns in data, delivering immediate commercial impact

R4 has operations and a dedicated partner network across America, Europe and Latin America.

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Location

New York

New York

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