Big Data and Mobile: Where Mobile and Data Intersect
Venue: Capital Grille
6:00 – 6:30 pm – Welcome Reception & Cocktails
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speaker
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up & closing remarks from 4info
- Overview of the 3rd Party data companies: by understanding what and how 3rd party data obtains/collects data can open doors to understanding your consumers.
- Why the intersection of Mobile with data is the perfect combination for targeting and measurement
- Targeting based on purchase behaviors vs. Location
- Accurate Measurement to prove ROI
- How Measurement validates location based initiatives
- Impact on Cross Screen Initiatives
Tim Jenkins, CEO
Tim is a seasoned Silicon Valley veteran with more than 25 years in senior operational and executive roles at several tech companies including Apple and Stratacom (acquired by Cisco). At Apple, Tim was responsible for developing the education business division in Europe. Employing a unique channel and product strategy he helped this division grow to over $500M in annual revenue. While at Stratacom he was a key player in their global expansion, entering 11 new major geographies in Europe and Asia as Stratacom grew to more than $250M in revenue. Tim was also the CEO of Simpata, a SaaS based HR and benefits platform licensed to major medical carriers. The company’s unique business model allowed carriers to direct market to employees online using proprietary profiling techniques. In 1995, Tim founded Creative Wonders, a joint venture between Electronic Arts and Cap/Cities ABC. Creative Wonders scaled from nothing to $30M in revenue and profitability in less than 3 years and was sold to The Learning Company/Mattel.
Armed with extensive experience in developing profitable strategies and scaling companies, Tim will drive the expansion of 4INFO in the rapidly growing mobile market within the US and globally.
Tim graduated Magna Cum Laude from the University of Cincinnati with a degree in business and finance.
4INFO enables national brand advertisers to reach precise audiences across mobile devices and desktops, and measure campaign success based on actual in-store sales lift. Hundreds of brands utilize our ad tech platform — including 5 of the largest auto manufacturers. 4INFO’s technology reaches more than 95% of U.S. mobile app users in over 100 million households using a highly accurate method that doesn’t rely on cookies, IP addresses or probabilistic modeling. 4INFO has powered more than 200 independent measurement studies with Return on Ad Spend (ROAS) averaging 257%.