Event Theme

AI Demystified: Extract more value from your customer data and marketing campaigns using AI

9th April 2020, New York

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Venue: New York
10 East 33rd Street, 10th Floor, NY 10016

Synopsis

The ability for companies to leverage machine learning and artificial intelligence (AI) offers unlimited opportunities. Arguably though, no term has caused more confusion among marketing professionals. This exclusive, 3-hour, instructor-led workshop will demystify how AI can be applied to your customer data to:

identify important audience segments (e.g. most likely to buy or churn)
personalize offers, messages, & actions
determine which channel(s) are best for engaging customers
surface emerging trends that you can capitalize upon

Machine learning and AI is accessible to you and your company, and we want to prove it. This free workshop will start with AI leaders discussing real-world use cases. We will then give you an opportunity to experiment with AI models using real-world data in an instructor-led, guided format.

Upon completing this workshop, you will have a better understanding of AI, the positive impact it will make to your marketing results, and how you can spearhead changes at your company.

Agenda

8:30 – 9:00 am – Welcome
9:00 – 10:00 am – Exploring AI Use Cases for Marketers
10:00 – 10:15 am – Break
10:15 – 11:45 am – AI Workshops
11:45 – 12:00 pm – Final thoughts and Close

Keynote Speaker

George Corugedo, Chief Technology Officer & Co-Founder at Redpoint Global Inc.

A confident senior executive with passion, a broad spectrum of experience and uninhibited creativity that combine to create vision, direction and inspiration for the teams and organizations I am lucky enough to lead. My single goal is to succeed and help those around me succeed as well.

Keynote Speaker

Steve Zisk, Senior Product Marketing Managerat Redpoint Global Inc.

I’ve been building and talking about enterprise software — especially for business process and business data — for 25 years. I’m thrilled to be working for RedPoint Global. RedPoint’s data-driven technology aligns customer experience with customer expectations, delivering brand promise with high contextual relevance across all touchpoints.

About Redpoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalised moments, relevant next-best actions, and tangible ROI; this is how leading marketers lead markets. To learn more, visit redpointglobal.com.

I'm interested

Location

New York

New York

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