Event Theme

Accelerating to future-ready: how connecting data, content, commerce, and vision delivers outstanding CX

13th March 2019, Atlanta

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Location: American Cut

Synopsis

Customers are more connected, informed and empowered than ever before. Has your marketing evolved to capture their attention at the right time so they continually engage and advocate for your brand?

To make that kind of impact, you must digitally transform and connect the entire customer journey – from sales to marketing, customer service and beyond. You need a complete view of your customers, so you can personalize customer experiences across every touchpoint at global scale. And by using modern technologies like machine learning and AI, you can build intuitive brand moments at speed.

The question is how. How do you use data to deliver personalized customer experiences at the right time?

Join Meet the Boss, Avanade, Sitecore and a select group of marketing, digital and communications leaders for one brilliant – and brilliantly practical – evening, as we hear how Volvo Cars accelerated their journey from traditional automotive manufacturer to game-changing digital innovator.

Agenda

6:00 – 6:30 pm – Welcome Drinks Reception
6:30 – 6:40 pm – Introduction from Master of Ceremonies
6:40 – 7:00 pm – Keynote Speakers
7:00 – 9:00 pm – Three-course dinner complemented with table discussion points
9:00 – 9:30 pm – Wrap up and closing remarks from Avanade

Discussion Points

  • What are your biggest challenges when it comes to turning customer data into personalized customer experiences at the right time?
  • Content (strategy, management, production, optimization, distribution, etc.) is a critical part of CX, but it’s a mountain to climb from both a marketing and IT perspective. What are your greatest content challenges today, and what have you explored to overcome those?
  • Are your mobile experiences reflective of your ideal brand experience, and are they helping you achieve business outcomes? If not, why not?

Keynote Speakers

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Natalie Weathers

Digital Director, Avanade

As an Avanade Digital Director, Natalie Weathers drives the growth of digital enablement to help brands deliver exceptional customer experiences that yield more scalable and repeatable business results.
Natalie is a strategically-focused business leader with a strong track record of growing profitable accounts and building successful partnerships for some of the world’s best-known brands including Nissan USA, Coca-Cola, Airbnb for Work and here at home, the Children’s Hospital of Atlanta.
Prior to joining Avanade in 2018, Natalie held leadership roles at several digital agencies including Arke, Wunderman and Critical Mass, and oversaw the management of award-winning digital transformation work. Natalie is currently pursuing a master’s degree in Organizational Development at Pepperdine University.

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Stephen Boyd

Executive, Avanade

Stephen Boyd is an executive at Avanade where he runs the digital innovation studios in the Southeast. In this role he is oversees multiple client engagements, driving great customer and employee experiences that deliver significant business results. Prior to joining Avanade, Stephen was VP of client services at Huge where he managed several large accounts, including Airheads, Arby’s, CNN, and Lowe’s. Stephen has also spent time at BFG ad Definition 6 working with brands including Coca-Cola, Verifone, Newell Rubbermaid and La Quinta. Before Definition 6, Stephen was a principal of Luckyfish Studios—an Atlanta-based design studio that handled identity and visual design programs for The Coca-Cola Company and other leading brands. Stephen earned his MBA from Kennesaw State University and a BA in History from Davidson College.

About Avanade

Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the power of people and the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help fuel transformation and growth for our clients and their customers. Avanade has 30,000 digitally connected people across 23 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation.

About Sitecore

Sitecore is a global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

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Location

Atlanta

Atlanta

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